Bestads Best of the Week reviewed by Klaartje Galle, Chief Creative Officer, VML Belgium
September 23 2025, 10:51 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Klaartje Galle, Chief Creative Officer, VML Belgium.
BEST TV
Winner: Hornbach “DIY Odyssey“. I’ll be honest, I didn’t think a DIY ad could ever make me feel like I was at the opera. A 30-member choir, handmade sets, and a Wagnerian sense of drama about home improvement? Beautiful! It’s inspiring, distinctive, and very on-brand: the joy isn’t just in the finished job, but in the grit it takes to get there. I found myself cheering for these DIY heroes like they were on stage at Bayreuth.