Lemonilo and LiQuid launch new campaign for Brownies Crispy fronted by Nikita Willy

Indonesia’s leading healthy lifestyle brand Lemonilo has unveiled a new television commercial for its flagship snack, Lemonilo Brownies Crispy, created in collaboration with production company LiQuid and directed by Rendra.

Fronted by actress and brand ambassador Nikita Willy, alongside her husband Indra and their children Issa and Nael, the film blends authentic family moments with elevated product craft to deliver Lemonilo’s promise: indulgent snacking made better.

Anchored by the campaign line “Tipis Browniesnya, Tebal Happynya” (translated as “Thin Brownies, Big Happiness”), the spot highlights Lemonilo’s signature crispy, light texture while celebrating the joy and warmth of everyday family life.

Targeting Indonesia’s millennial and Gen Z moms – women balancing career, family, and wellness – the film depicts relatable parenting moments: playful chaos, messy kitchens, and spontaneous affection. In the middle of it all, Nikita finds her “rahasia happy” (secret to happiness): Lemonilo Brownies Crispy, a snack positioned as both delicious and wholesome gluten-free, high in fiber, and free from preservatives, artificial sweeteners, or colorings.

Shot with a mix of natural, documentary-style family interactions and stylized product imagery, the commercial contrasts real-life warmth with indulgent, slow-motion food visuals – complete with floating chocolate chips, splash effects, and ASMR-style crunch.

Daniel A Susanto , The Flow Master at LiQuid, said: “The brief was clear – connect emotionally with moms and make the product the hero. We kept the performances natural and authentic, letting Nikita and her kids just be themselves, while elevating the food shots to make Brownies Crispy truly irresistible.”

Jimmy Toor, The Flow Master at LiQuid, added: “We wanted a multi-sensory experience—something viewers can almost taste and hear. The visuals and sound design are crafted to trigger both appetite and emotion.”

Director Rendra Bramantyo emphasized the film’s balance between honesty and magic: “Every parent knows the stress of everyday life. I wanted to show that truthfully, then introduce the magical layer that Brownies Crispy represents – finding small joys in daily chaos.”

LiQuid credited the Lemonilo team for a collaborative creative process.

“It was a pleasure working with a client that values clarity and trust,” said Susanto. “Together, we built a film that feels both emotionally resonant and visually premium.”

Credits
Lemonilo Marketing Team
Hendi, Creative Manager
Anas, Head of Marcomm
Adrian, Head of Brand
Riri, Brand Manager
Andita, VP of Marketing Innovation
Production Team
Executive Producer: Daniel A Susanto & Jimmy Toor
Director: Rendra Bramantyo
Producer: Marlyne Vanessa
PA: Gloria Maharani
DP: Ario Wirawan
Art: Nicola Narda
Talco: Keke
Unit: Antonius Perangin
Wardrobe: Imelda
Makeup: Angelika Samara
Hairdo: Ichana
Team Chopstick
Executive Producer: Rachvin Narula
Producer: Peangwart Jhantalukka
Bolt Operator: Kittikun Maksuk
Head Special Effects Technician: Kampanath Kerdthungyang
Special Effects Technicians: ⁠Pattanapong Wongkamchai, ⁠Chonticha Srireang, Piyarat Kanking
Liquid Specialist: Wiyapan Faichan
Team Post
Offline Editor: Reggy
Grading: Tony Toelle
Online Post – Postive Studio
Producer Online: Resty
Online Editor: Eko
Graphics: Derian
Audio Post – Sound City
Producer Audio Post: Abdul Hakim
Audio Engineer: Tulus Widodo
Music Composer: Adhita Wiadi