BBDO Bangkok wins big in TV & Cinema and Online Film in Las Vegas at LIA: Ogilvy Shanghai picks up Silver for Viatris ‘Make Love Last’
As reported earlier today on Campaign Brief Asia, the standout campaign at LIA in the TV & Cinema and Online Film categories was “Death of a Salesman” by BBDO Bangkok, which took home a Grand LIA along with three Gold statues. The agency also secured a Silver for Club 21 Thailand. Ogilvy Shanghai’s Viatris ‘Make Love Last’ was awarded Silver.
VML Ogilvy Japan’s Fanta series ‘Mr. Drone,’ ‘Mr. Wild,’ and ‘Ms. Hot Spring’ picked up two Bronze statues. Additional Bronze awards went to Leo Burnett Thailand for Krungsri First Choice’s ‘Patient,’ Ogilvy Bangkok for Thai Life Insurance’s ‘Unfading Love,’ GIGIL Philippines for RC Cola ‘Miracle’ and KFC Thailand ‘Let There Be Cake’ via Bananas.
Finalists included Wolf BKK’s ‘Sliding Mom’ and Innocean Seoul’s ‘Night Fishing.’
Led by Jury President Dan Lucey, Chief Creative Officer and Co-CEO of Havas New York, the TV & Cinema and Online Film category recognises commercial films crafted for broadcast or cinema release with standout ideas, execution and craft.
The jury awarded a Grand LIA, five Gold, six Silver and 10 Bronze Statues, alongside six Finalists in the TV & Cinema category. The Grand LIA went to McCann Paris for their work “The Final Copy of Ilon Specht” produced for L’Oréal Paris.
The Online Film category honors commercial films created primarily for online or social platforms, blending brilliant ideas with platform-native execution. The jury celebrated excellence with a Grand LIA, eight Gold, 10 Silver and 12 Bronze Statues, in addition to four Finalists. This year’s Grand LIA was awarded to BBDO Bangkok for “Death of A Salesman” created for Five Star.