LIA Evolution and Creative Use of Data: Ogilvy Singapore wins second Gold statue
Ogilvy Singapore’s ‘Vaseline Verified’ has secured its second Gold in the latest release of LIA 2025 judging results – this time in the Evolution and Creative Use of Data category.
The only other Asian winner was GForce Grey Kazakhstan, which won a Silver for Citix’s ‘Saltanat Light.’
The jury was lead by Gabriel Schmitt, Global Chief Creative Officer of Grey. Evolution rewards ideas breaking from the status quo and point to new ways forward, whether a social wave, a new tech application or a new business model.
The jury awarded a Grand LIA, four Gold, five Silver and three Bronze Statues, alongside two Finalists. This year’s Grand LIA went to Publicis Conseil, Paris for their trailblazing campaign “Three Words” for AXA.
Celebrating data as a creative engine that powers and enhances campaigns, the jury recognized outstanding work in Creative Use of Data with a Grand LIA, three Gold, three Silver and five Bronze Statues, plus five Finalists. The Grand LIA’s were given to ATime&Place Australia for ‘The Suzuki Index’.
Matt Lawson, CCO and Co-founder of ATime&Place told CB: “This was the first idea we presented at ATime&Place, and the sort of idea we wanted to be doing more of; novel and lateral human thinking, enhanced by smart tech, that was in conversation with the times we’re in. So, we’re incredibly proud that it’s done so well.”