Human Intelligence Creative Lab’s first campaign helps cut through the clutter for B-Quik

Human Intelligence Creative Lab has launched its first commercial since opening, for automotive services provider B-Quik.

Despite being a leader in the fast-fit oil change space, most people still associate B-Quik primarily with tires. Human Intelligence Creative Lab’s solution was to keep the message simple, factual, and just a little sarcastic. The film cuts through the clutter with a straight-talking reminder: yes, B-Quik changes oil too.

This spot is part of a wider online, offline, and activation campaign aimed at broadening how people perceive the brand. At the same time, the agency is helping B-Quik rebrand its entire communication platform, transforming the company into a mobility lifestyle brand. The full branding campaign is currently in production and set to air in the coming months.

Credits
Agency: Human Intelligence Creative Lab, Thailand
Creative: Theerapol Tim Koomsorn, Thaveewong Prasopsant, Surasak Tanjumrat
Business: Vilailuk Rit-im Koomsorn
Strategy: Patitha Praditwan
Production House: NUMBER SEVEN Production, Thailand
Director: Anurux (Aod) Jansanjai