Paulo Marquez joins Propel Manila as new Business Unit Director

Propel Manila has announced the addition of Paulo Marquez to its leadership team. Joining as a Business Unit Director, Marquez brings over a decade of experience as a standout leader in the advertising and creative industry.

Marquez brings a proven track record of driving high-impact campaigns across telco, FMCG, pharma, and lifestyle brands. His entrepreneurial spirit and expertise on the digital landscape have defined a career marked by bold moves and viral success, including leading the social media command center for NBA Philippines and sparking the viral #BarDUNKGulan conversation for Burger King.

“I am truly honored to be welcomed by Propel, which is a recognized powerhouse of talent,” said Marquez. “I’m looking forward to collaborating with this team of innovators to build strong partnerships with our clients and create work that not only grows their business but also makes a tangible impact on culture.”

His impressive career at Publicis JimenezBasic and Ace Saatchi & Saatchi, handling major accounts such as Globe Telecom, GCash, Jollibee, and Burger King, has earned him multiple recognitions, including the 2024 Agency of the Year Next Gen Award for Account Management.

Propel Manila’s Client Services Director AJ Marquez, added: “Paulo strengthens our leadership bench at a time when brands demand not just creativity, but creativity that moves at the speed of digital. His ability to marry bold ideas with real business impact makes him a natural fit for Propel’s mission to deliver high-impact, digital-first creativity. We are excited to have him on board and look forward to the incredible campaigns we will build together.”

Propel Manila continues to be a destination for dreamers and doers committed to creating work that not only matters, but also creates high impact digital-first creativity. The agency’s recent wins at the 27th AOY Awards, including “Independent Agency of the Year” and “Best in Market Performance,” reinforce its position as an industry leader. Marquez’s arrival is a testament to the agency’s commitment to its human-centered, future-forward ethos and its mission to propel local talent onto the global advertising stage.