MG Thailand’s ‘Lifetime Warranty’ becomes a story of care in film by Dream Riders Thailand
Dream Riders Thailand has created a new campaign, titled ‘Lifetime Warranty’ for MG Sales (Thailand), turning an automotive promise into a deeply human story.
The film follows a young woman rushing to see her mother in the hospital. Amid late-night work, exhaustion, and guilt, she realizes how much she’s missed her mother’s simplest acts of care. Through tender flashbacks, quiet memories, and one humble breakfast, the story unfolds, revealing how love and care endure — quietly, constantly, and unconditionally.
Rather than dramatizing the car, MG takes a braver approach: it lets the vehicle simply be part of the moment. The MG S5 EV appears not as a hero, but as a witness — seamlessly integrated into a story about human connection and the things we often take for granted. The emotional climax, a tearful reunion between mother and daughter, delivers the brand message with profound grace: “True caring will be with us our whole lifetime.” The line transforms MG’s Lifetime Warranty from a technical offering into a human truth that resonates across generations and cultures.
Credits
Client: MG Sales (Thailand)
Produced by Dream Riders Thailand
Chief Creative Officer: Sanpathit Buranasompob
Executive Producer: Chutimon Chanmuan
Film Director: Kumphol Witpiboolrut
Director of Photography: Pip Sreshthaputra
Post Production House: Prodigious Thailand
