GIGIL named Agency of the Year at the Philippines’ 2025 Boomerang Awards winning 11 trophies

The Boomerang Awards, the Philippines’ leading celebration of digital creativity, shine a spotlight on agencies that push the limits of innovation. In 2025, the show named GIGIL as Agency of the Year, after the agency took home 11 awards across seven different campaigns for seven different clients.

GIGIL major award wins included:
● Jollibee ‘Joy Meter’ – Gold in Media Excellence, Emerging Channels and Experiences
● Mandaue Foam Home Store ‘Steal’ – The Black Boomerang (The Best Short-Form Video)
● Closeup Toothpaste ‘Perspective Billboards’ – Gold in Media Excellence, Applied Innovation in Traditional Media
● Closeup Toothpaste ‘Perspective Billboards’ – Grand Prix in Media Excellence, Applied Innovation in Traditional Media
● Closeup Toothpaste ‘Perspective Billboards’ – Tech Innovation of the Year

Having snatched the award for tech innovation, GIGIL was also declared Agency Tech Innovator of the Year.

The Boomerang Awards is organized by the Digital Marketing Association of the Philippines, a growing network of over 200 agencies, advertisers, online platforms, educators, media owners, and start-ups, all working to shape the future of Philippine digital marketing.

VIEW THE FULL LIST OF WINNERS HERE (currently not available)