MullenLowe TREYNA Manila takes home Grand Prix and Best of Show at 2025 Boomerang Awards

The MullenLowe TREYNA Group has picked up 11 awards, including a Grand Prix and the Best of Show, at the recent 2025 Boomerang Awards in the Philippines.

The agency’s multi award winning work for Scoliosis Philippines’ #StripesFitCheck campaign stood out as one of the night’s biggest successes, securing the Grand Prix and three Gold Boomerangs for Creative Excellence in different categories. The campaign’s effectiveness also was awarded the Green Boomerang for Sustainability and the White Boomerang for Pivotal Transformation.

These honors earned #StripesFitCheck and the MullenLowe TREYNA Group the coveted Best of Show award for the second consecutive year, while securing the Advertiser of the Year Award for Scoliosis Philippines.

MullenLowe TREYNA Group Chairman and CEO, Mike Trillana, said: “It was the kind of night we only dream about – a night when an agency’s passion, hard work, and dedication all come together and are recognized. We set the bar pretty high in 2024, so it was gratifying. It was indeed humbling to prove that we could even surpass that bar in 2025.”

The agency also celebrated the successful performance of the Ticnap Notnac campaign for Lucky Me! Pancit Canton, which won a Silver for Creative Excellence in Social and a Bronze for Creative Excellence in Audio/Voice.

The MullenLowe TREYNA Group’s Paradigm Production & Design Inc. was also recognized as Production Partner of the Year, for their role in bringing the agency’s creative vision to life with outstanding work through digital media.

MullenLowe TREYNA Group Chief Creative Officer, Abi Aquino, added: “We want our work to showcase two things: push creative boundaries to the point of undeniable cultural impact and ensure we reinforce positivity in our community. These recognitions guide us to continue showcasing those values in every campaign we do.”

VIEW THE FULL LIST OF WINNERS HERE (currently not available)