Less Plastic Thailand and SuthisakStudio turn plastic waste into a Halloween horror campaign

Less Plastic Thailand, in collaboration with SuthisakStudio, has unveiled its latest awareness campaign, “Plastic Monsters,” launched fittingly on Halloween to spotlight one of the real horrors threatening our planet – plastic pollution.

Despite ongoing environmental efforts, Thailand’s plastic recycling rate remains below international standards, and the country continues to rank among the top 10 nations contributing plastic waste to the ocean. Over time, this waste breaks down into microplastics that contaminate our food, water, and air – ultimately posing serious risks to human health.

The “Plastic Monsters” campaign transforms this invisible threat into a haunting visual metaphor, showing how the plastic waste we ignore can come back to “haunt” us. Created by SuthisakStudio under the creative direction of Suthisak Sucharittanonta, the campaign was produced using Generative AI technology and features two 30-second films and print executions.

“Plastic pollution is coming back to hurt us. Clean it up before it cleans us out!”

“Our goal is to make people see plastic waste for what it really is — a monster of our own making,” said Sucharittanonta. “If we don’t clean it up, it will come back to harm us.”

By launching the campaign on Halloween, Less Plastic Thailand hopes to engage the public with a powerful reminder: the scariest monsters aren’t fiction — they’re the plastic we throw away every day.

Credits
Client: Less Plastic Thailand
Production: Suthisak Studio
AI Video Creator: Suthisak Sucharittanonta