TBWA\Malaysia wins Wipro Unza creative mandate for fragrance and kids categories
TBWA\Malaysia has been appointed as the lead creative agency for Wipro Unza, the leading personal care FMCG company in Malaysia, following a highly competitive pitch held in August 2025.
The two-year partnership covers the Fragrance and Kids categories, marking TBWA’s first collaboration with Wipro Unza Malaysia. The agency will oversee brand strategy, creative development, and integrated communications for some of the company’s most iconic brands, Carrie Junior, Enchanteur, Dashing, Romano, and Scentify.
Yee Hui Tsin (pictured), Chief Executive Officer of TBWA\Malaysia, said: “We’re incredibly proud to win this business – especially as it marks the third time we’ve had the opportunity to pitch for Wipro Unza Malaysia. Each experience has deepened our understanding of the brands, the business, and the passionate people behind them. This win is a testament to the trust, enthusiasm, and creative chemistry that have grown over time.
“Our approach was anchored in strategic practicality with ideas that feel fresh, fun, and culturally relevant. The team poured their hearts into developing work that is both imaginative and grounded in consumer insight. We’re excited to build on this partnership and bring the next chapter of these beloved brands to life.”
Saki Goh, Marketing and E-Commerce Director at Wipro Unza, added: “The TBWA team impressed us with their energy, passion, and strong sense of partnership from the very start. They demonstrated not only creative flair but also strategic consistency and strong integrated communication across every assignment. Their ability to balance bold ideas with practicality and to reimagine our brands’ functional benefits in a modern, culturally resonant way – stood out. The chemistry and commitment of the TBWA team gave us full confidence in our decision.”
Yee Hui Tsin added: “This partnership reinforces the strength of our Disruption® philosophy and our commitment to creating ideas that challenge convention and drive growth. Wipro Unza Malaysis’s deep consumer understanding and dedication to building purposeful, loved brands make this collaboration especially exciting. Together, we’re ready to shape the next chapter of their brand stories.”
Ensemble will continue as the agency of record for Safi and Aiken brand.
Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin and/or the global Best Ads Best of the Week Bulletin