Publicis Groupe opens new Shenzhen office to assist Chinese and international brands

Publicis Groupe has opened its eighth office in the Greater China region with a new office in Shenzhen. By combining its “HI+AI” model and global network with Shenzhen’s position as a strategic innovation hub, Publicis Groupe aims to drive sustainable growth for businesses and institutions across the Greater Bay Area (GBA).

Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, the Shenzhen office is a strategic response to GBA’s integrated development, reinforcing Publicis Groupe’s presence in China. Shenzhen is home to a thriving startup ecosystem, a high concentration of listed companies, and a critical mass of multinational corporations.

Jane Lin-Baden (pictured), CEO of Publicis Groupe Asia Pacific and China, said: “The Publicis Shenzhen office serves as a strategic gateway, founded on a dual mission: to empower Chinese brands in their global expansion through our extensive network, and to enable international clients to capture the dynamic opportunities within the Greater Bay Area. Our integrated teams from Hong Kong and mainland China will collaborate seamlessly to deliver unique, cross-border solutions for our clients. Furthermore, by establishing our presence in Shenzhen – a central hub for technology – we are injecting strong momentum into Publicis’ AI strategy, providing it with sustained talent, ecosystem, and innovation resources.”

Lin-Baden said the office will play a proactive role in elevating Shenzhen’s city branding, leveraging the Groupe’s global digital expertise to highlight the city’s innovation and technological strength, enhancing its international profile.

Architected around the Groupe’s “Power of One” model, the Shenzhen office features an open and collaborative workspace designed to break down traditional silos, and foster agile and cross-functional teamwork. This office will serve as a central node, closely linking resources across the Groupe’s offices in Hong Kong and Guangzhou – dedicated to supporting both multinational companies in China and Chinese brands seeking global expansion.

According to a network statement the new office is built on three core pillars designed to ensure tangible business outcomes for clients:
• HI+AI-Powered Solutions: The office will fully integrate Publicis Groupe’s leading global AI platforms, including CoreAI and Connected Identity. These platforms are combined with the strategic insights and creative power of Human Insight (HI) to drive a full spectrum of services, including digital marketing, creative storytelling, public relations, and digital transformation.
• Local Insights: Comprising experts from mainland China and Hong Kong, the team will provide nuanced understanding of local and regional markets to inform effective, localized strategies.
• Network Synergy: As part of Greater China’s ecosystem, the Shenzhen team will tap into the Groupe’s worldwide resources under its “Power of One” model, ensuring swift and effective execution for clients across all markets.