Cheil India showcases Samsung Galaxy AI power in everyday life with new campaign
In today’s fast-evolving world, everyday challenges keep getting more complex, whether it’s mastering a kitchen hack, finding the perfect gift, or pulling off the right look. Each task demands quick, clever solutions.
Cheil India’s new campaign for Samsung’s latest flagship devices – the Galaxy S25 Ultra, Galaxy Z Fold7 and Galaxy Z Flip7 – shows how Samsung’s AI-powered features help users tackle these everyday moments with ease. The work highlights how Galaxy AI enables people to go beyond limitations and turn possibilities into reality.
The campaign comprises three films that spotlight familiar situations that could use a smarter assist. From effortlessly managing grocery lists with a smart shopping companion, to discovering trending dessert tips in the kitchen, to experimenting with style ideas using an intuitive personal stylist, each film demonstrates how everyday moments can feel extraordinary when intelligence is seamlessly built in.
Powered by next-generation Galaxy AI, Samsung’s flagship devices redefine what a smartphone can do. The Galaxy S25 Ultra’s 200MP camera delivers ultra-high resolution imagery with exceptional clarity, while its advanced Nightography captures vivid, true-to-life colour and detail in low-light conditions, all enabled by Samsung’s most sophisticated AI yet.
Aditya Babbar, VP- Head of Product Marketing & E-commerce Business, said: “As AI leaders in the Indian market, we at Samsung are continuously pushing boundaries of what’s possible- striving to enhance customer experiences through meaningful innovation. We’ve put the power of next-generation intelligence in every user’s hand. Our Galaxy S25 Ultra, Galaxy Z Fold7 and Z Flip7 don’t just enhance your overall smartphone experience — they redefine it to amplify human creativity in ways never imagined before.”
Vikash Chemjong, CCO at Cheil India, said: “Our goal for this campaign was to keep innovation relatable. Instead of painting a distant dream with exotic scenarios, we chose to show how Samsung’s innovative AI seamlessly fits into everyday moments. We cast influencers as the face of these videos to amplify reach and authenticity. The results were magical.”
With these latest flagship devices, Samsung has introduced a transformational lifestyle tool for the modern consumer. From ultra-detailed photos to integrated AI that understands your needs, this campaign sets the stage for the future of mobile innovation—making life’s daily struggles just another opportunity to unfold something extraordinary.
To know more about our latest Galaxy devices & offers, click here.
Credits
Agency- Cheil India
Business Director – Samsung India Business -Daesung Dee Kim
COO-Mandeep Sharma
CCO-Vikash Chemjong, CCO
Senior Executive Creative Director -Sudhir Das
Senior Executive Creative Director- Kaushik Datta
Creative -Madhumita Deb, Akriti Baijal, Anna Joyce Sekaran, Ankit Kumar
Strategy- Kunal Gosh, Shruti Chauhan
Account servicing-Prabal Gaur, Varun Mathur
Agency Producer-Revati Ahuja
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