Nitta K., Directors Think Tank and Moon Rabbit APAC for Merz Aesthetics – a Pure Start in Motion

A fresh new campaign for the APAC region by Merz Aesthetics is reframing the conversation around medical aesthetics – shifting the focus from correction to confidence, and embracing the freedom of starting early. Brought to life in collaboration with Moon Rabbit APAC and Directors Think Tank, the film spotlights the growing microtoxin trend – a lighter, smarter aesthetic treatment that helps keep skin smooth, balanced, and naturally radiant.

Helmed by Thai director Nitta K., known for her distinct sense of style and strong eye for beauty, this cross-country collaboration marks her first with Directors Think Tank. With Moon Rabbit APAC shaping the creative direction, the film embodies what happens when trust, instinct, and creativity move as one.

Beyond a campaign launch, the film marks a mindset shift for Merz Aesthetics.

Chloe Poh, Associate Digital Marketing Manager at Merz Aesthetics, said: “Rather than waiting to fix their skin concerns later in life, younger patients are increasingly looking to establish an optimal foundation for their skin much earlier. They’re becoming more intentional about prevention — particularly in how they approach microtoxin treatments. The Pure Toxin zero impurities* formulation is designed to deliver safe, precise, and long-term results. Every detail in this campaign serves to bring out the vibe and aesthetic of a youthful skin quality that elevates every aspect of their lifestyle.”

“I’m really thankful for the crew’s hard work and the trust from the agency,” said Nitta K. “The client and Moon Rabbit team gave us the creative freedom to experiment and try new things – and that trust made all the difference in how the film came together.”

For Moon Rabbit APAC, the creative direction was simple and sharp: let beauty flow with ease. Giving the director and production team room to explore tone, rhythm, and emotion freely on set was pivotal.

“We wanted the film to feel effortless,” shared Benson Toh, Executive Creative Director at Moon Rabbit APAC. “It’s not just about looking beautiful — it’s about capturing that sense of ease and confidence that comes from being yourself. Huge thanks to Nitta and the entire Think Tank team for bringing that vision to life with so much heart.”

“Make the Pure+ Toxin Micro Edition your Step Zero” encapsulates how the smartest beauty choice is having a starting point that’s pure. In the same vein, this film began with everybody rooted in a shared sense of purpose, making it an effortless collaboration between good people coming together to make something they believe in.

To find out more about the campaign, visit PureToxinMicroEdition.com or @MerzAesthetics_APAC on Instagram.