Hakuhodo appoints Third Domingo as new APAC Chief Creative Officer
Hakuhodo Inc., headquartered in Tokyo, has appointed Third Domingo as the new APAC CCO of Hakuhodo International, effective immediately.
Domingo is Founder and Chairman of IdeasXMachina (IXM), part of the Hakuhodo International collective, and currently serves as Director and Creative Chief of Hakuhodo International Philippines. He will now assume responsibility for creative leadership across Hakuhodo International’s rapidly growing Asia-Pacific network. His appointment underscores Hakuhodo’s commitment to cultivating world-class creative talent rooted in local insight, and signals a new era of leadership anchored in regional ingenuity.
His impact on the advertising industry has garnered widespread recognition. Under Domingo’s leadership, IXM and Hakuhodo International Philippines have consistently delivered top level campaigns and launched new business units that have broadened the Hakuhodo International collective’s capabilities and market reach. This sustained excellence has secured IXM among the prestigious “Top 5 Network Agencies” of the Association of Accredited Advertising Agencies of the Philippines (4As Philippines) for four consecutive years. Domingo also serves as 2025–2026 President of the Creative Guild of the Philippines, further demonstrating his dedication to elevating the industry.
The list of major global, regional and local awards won under his mantle is long, from Cannes Lions and the London International Awards, to Kidlat Awards’ top distinctions including Ad of the Year and Ad of the Decade. His work has also been recognized at the TINTA Award, Araw Values Awards, Catholic Mass Media Awards, and adobo Design Awards. Furthermore, IXM continues to earn multiple accolades across key categories at Campaign Asia-Pacific’s Agency of the Year Awards, affirming its recognized strengths in creativity, talent cultivation, and organizational culture. These accolades celebrate Domingo’s industry influence and his steadfast pursuit of excellence and innovation in marketing and advertising.
Kentaro Kimura, Corporate Officer of Hakuhodo Inc. and CCO of Hakuhodo International, said: “At Hakuhodo, we are dedicated to strengthening our Sei-katsu-sha Value Design capabilities, to create meaningful change for sei-katsu-sha (people with their own lives, aspirations and dreams), while driving sustainable growth for our clients. The driving force behind this is our talented creative teams across the APAC region, and with Third’s inspiring leadership, I am confident we will take this vision to new heights.”
Third Domingo, APAC CCO of Hakuhodo International, said: “It is a true honor to take on this role and help shape the future of Hakuhodo International’s creative business. Together, we will push boundaries, embrace new possibilities, and write the next chapter of innovation and excellence, hopefully at an even faster pace. I am excited to work alongside our talented teams across the Hakuhodo International collective to ignite growth, inspire innovation, and strengthen our partnerships worldwide—continuing to be a creative force that drives meaningful change for sei-katsu-sha.”
As Domingo transitions into a broader regional leadership role, Gemma Alcantara, currently leading Hakuhodo BCI, will succeed him as President and CEO of Hakuhodo International Philippines. Working closely with Director Tatsuro Osuga, she will lead the organization into its next chapter—further strengthening and diversifying its offerings. Under their joint leadership, Hakuhodo International Philippines will evolve beyond world-class creative solutions to offer a more comprehensive suite that includes media, key opinion leader and commerce capabilities—ensuring continued growth and competitiveness in the dynamic Philippine market.