Cathay and Leo Hong Kong turn Kai Tak West Bridge into immersive aviation journey

Cathay has transformed the West Bridge of Kai Tak Sports Park, where the iconic Kai Tak Airport original runway was once located, into an audio-visual experience that celebrates the countless ‘take-offs’ the brand has shared with passengers throughout the ages.

As the exclusive Founding Travel Partner at Kai Tak Sports Park, Cathay has created an aviation-themed audio-visual experience stretching close to 100 meters along West Bridge, transforming the walk between Sung Wong Toi station and the Kai Tak Stadium into a visual and sonic expression of the brand’s history. The installation is one of Cathay’s largest outdoor audio-visual experiences to date.

Partnering with technology and design agency T&DA, Leo Hong Kong and Cathay blended data with storytelling to create a film that’s purpose-built for this iconic urban space. It tells the evocative story of an airline interwoven with Hong Kong’s fabric, connecting past, present, and future – a “worm’s-eye view” where passersby look up to see Cathay’s first aircraft, “Betsy”, take off into the skies. From here, the film meanders through the decades, culminating in 2025’s historic debut of the Hong Kong Sevens at Kai Tak Sports Park.

With four action zones, the experience is timed to the average walking speed so that onlookers can experience it from start to finish before arriving at the Kai Tak Stadium.

Lavinia Lau, Chief Customer and Commercial Officer, Cathay, said: “The West Bridge is more than just a passage—it’s a living showcase of movement, aspiration, and shared pride. We hope everyone, from lifelong fans to first-time guests, leaves Kai Tak Sports Park feeling inspired, welcomed, and part of a legacy that empowers them to move beyond.”

Christopher Lee, Chief Creative Officer, Publicis Groupe Hong Kong, added: “Our goal was to turn a functional urban space into a canvas for storytelling by merging technology, design, and cinematic craft. It’s an experience that doesn’t just showcase Cathay’s history; it invites people to walk through it. This installation is about movement, memory, and the magic of connecting past and future at the heart of Hong Kong.”

Credits
Client: Cathay
General Manager, Brand, Insights and Marketing Communications: Edward Bell
Head of Marketing Communications: Vivian Chan
Marketing Manager, Events & Sponsorship: Angel Wong
Marketing Lead, Events: Esther Guevara
Event Specialist: Adam Chow
Event Specialist: Rachael Ma
Agency: Leo Hong Kong
Chief Creative Officer: Christopher Lee
Head of Art: Stratos Efstathiou
Creative Director: Helen Yuen
Associate Creative Director: Sam Wong
Senior Art Director: Tish Sin
Copywriter: Bernice Chin
Managing Partner: Dennis Yeung
Business Director: Carrie Chan
Associate Account Director: Macy Lui
Senior Account Executive: Prudence Wong
Production: T&DA
Creative Director: Ray Leung
Executive Director: Tyrone Estephan
Producer: Caroline Macleod
Live Action Producer: Nina Salter

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