McCann Worldgroup + Klook invite animal lovers to discover Singapore specials this December

This December, Singaporeans can look forward to a heartwarming new weekend activity that promises good fun, great company and a chance to make a real difference for our local furry friends.

McCann Worldgroup Singapore has teamed up with SOSD, a local animal welfare group, and Klook to launch the “Singapore Special Walk”, a month-long event series where animal lovers can spend time with SOSD’s mixed-breed rescued street dogs, also known as Singapore Specials.

Held every weekend evening in December at SOSD’s shelter, the event invites families, friends, couples and other animal lovers to enjoy a gentle walk with the shelter’s adorable Singapore Specials. You’ll also get a behind-the-scenes look at how SOSD cares for and rehabilitates its rescues through an educational tour led by volunteers. Capping the event is a picnic where you can enjoy quality time with the dogs in a sit-down setting.

To make the experience even more special, each participant will receive a portrait captured by McCann Content Studios, a joyful keepsake of the bond shared between us humans and our four-legged companions.

Besides enjoying quality time with the rescues, this event can also bring overall mental benefits. Research has shown that even brief interactions with dogs, including those that are not your own, can help reduce stress and lower anxiety, making the “Singapore Special Walk” an ideal activity to relax and get into the festive mood this December!

The event also aims to raise awareness of Singapore Specials, mixed-breed street dogs that are often overlooked due to misconceptions about their temperament and behaviour. This stigma has led to lower adoption rates compared to purebreds and limited donations to support their care.

“Singapore Special Walk” is a fun fundraising and awareness drive to support SOSD’s efforts in rescuing, rehabilitating and rehoming stray and abandoned dogs. Eventgoers need not have interest in adopting the rescues.

“Every walk and every interaction helps our dogs regain trust and confidence in people,” said Kieran Kua, Head of Operations at SOSD. “Events like the ‘Singapore Special Walk’ raise awareness that these resilient dogs have so much love to give, and are just as lovable as any purebred dog. It’s wonderful to be partnering with Klook and McCann Worldgroup to support our efforts at giving these rescues their second chance at life.”

Through Klook’s event booking platform, participants can easily register for these special dog-walking sessions and contribute to SOSD’s cause. The partnership reflects Klook’s continued commitment to enabling meaningful local experiences that give back to the community.

Interested attendees can book the event via the Klook website.

Sarah Wan, General Manager of Klook Singapore, Indonesia and Malaysia, said, “At Klook, we’re passionate about creating experiences that bring people joy while making a positive difference. ‘Singapore Special Walk’ is a perfect example that connects people with a heartfelt cause, giving families and animal lovers a memorable experience with a meaningful purpose.”

For McCann Worldgroup Singapore, this collaboration aligns closely with the agency’s work in using creativity to drive impact. This collaboration is an excellent example of a Truth Well Told that connects brands, communities and people in purposeful ways.

Seth Low, Art Director, McCann Singapore, shared: “It’s always a joy to use creativity to make a tangible difference and communicate everyday truths that might be overlooked. The ‘Singapore Special Walk’ is a small act with a big heart. Through this campaign, we hope that our Specials can be seen in a new light both online and in real life.”