Huawei Device and Ogilvy China launch ‘Now Is Yours’ to connect emotionally with global youth
Huawei Device, in collaboration with Ogilvy China, has launched “Now Is Yours,” a vibrant global brand campaign marking the next evolution of Huawei’s brand story. Building on the legacy of “Make It Possible” brand proposition, which established Huawei as a leading technology innovator, the campaign moves the brand beyond tech leadership to forge deeper emotional connections and shared values with a new generation of global consumers.
To bring more warmth and human touch to its innovation, Huawei and Ogilvy shifted the focus from “what the brand can do” to “what users can feel.” This represents a strategic evolution from traditional brand storytelling to empathetic engagement, positioning Huawei as a companion in the lives of a new generation.
The campaign research across key global markets—including Asia, the Middle East, Africa, Latin America, and Europe—revealed a common insight: today’s youth want to be understood, recognized, and supported by brands that walk alongside them. Drawing from the “Make It Possible” platform, Ogilvy developed the “Now Is Yours” narrative to create meaningful, emotionally resonant connections with young audiences.
At the heart of the campaign is authenticity and empathy. The global brand film, “Now Is Yours,” which began rolling out on September 19, 2025, highlights real moments from the lives of youth worldwide. Centered on the theme “Go Further, Feel More,” the film features inspiring snapshots across cultures and regions. Its soundtrack reimagines the brand’s original melody, using music as a universal language to foster immersive, cross-cultural emotional experiences.
This campaign, created in collaboration with Ogilvy, marks a new, human-centric chapter for Huawei Device. It has attracted significant media attention, resonated deeply with audiences, and generated powerful organic amplification. As “Now Is Yours” continues to roll out globally, Huawei Device is showcasing a younger, warmer, and more human-focused identity as a leading global technology brand.
