ViewSonic’s new campaign shows how ColorPro VP88 seamlessly integrates with Macs
ViewSonic Corp., a leading global provider of visual solutions, has unveiled ‘The Match to Your Mac,’ a playful campaign built around a simple insight: success lies in leaning into the world of Apple fans.
Through lighthearted videos, ViewSonic celebrates the design sensibilities and quirks of Mac users while showing how the ColorPro® VP88 Series is designed for seamless visual and functional integration into Mac-centric environments.
“Our ‘Match to Your Mac’ campaign embraced a simple idea – let’s lean into the world of Apple fanatics,” said Tricia Ting, Global Marketing Director at ViewSonic. “So, we created a fun campaign that celebrates the culture, quirks, and design sensibilities of Apple. Then we got an award-winning director, Kiran Koshy, to direct the spots.”
The ColorPro VP88 Series offers macOS-optimized clarity, a streamlined single-cable ThunderboltTM 4 connection, and the full ColorPro software suite—including color calibration, Pantone® matching, window management, and display controls. These tools foster one cohesive workflow—a workspace that stays clean and streamlined, and most of all, something that truly matches their Mac.
Mac-ready Monitors for Diverse Professional Needs
Offering pixel-sharp detail, calibrated color accuracy, ThunderboltTM 4 support, and versatile connectivity, the VP88 Series integrates smoothly into modern setups and enhances the potential of any workflow.
The lineup of these high-performance monitors includes:
• VP2788-5K — iF Design Award winner, featuring a 27-inch 5K display with 99% DCI-P3 color coverage and exceptional detail for every workflow.
• VP2488-4K — A 24-inch 4K display with 98% DCI-P3 coverage, ideal for professionals seeking high-end performance in a more flexible footprint.
To learn more about ViewSonic’s Mac-optimized professional monitors, please visit the ColorPro VP88 Series page.
* Apple and Mac are registered trademarks of Apple Inc. ViewSonic and its products are not affiliated with Apple Inc.
Credits
Client: ViewSonic Global
CEO – James Chu
COO – Bonny Cheng
CoS – Kevin Chu
GM of Monitor BU – Oscar Lin
VP, Product & Marketing – Sally Wang
Global Creative Marketing Director – Tricia Ting
MarCom Director (North America) – Kenneth Mau
Creative Services Director (North America) – Kevin Hertfelder
Senior Product Manager (North America) – Jenny Lopez
Marketing Associate Manager of Monitor BU – Angela Szu
Product Marketing Lead of Monitor BU – Chloe Lai
Group Creative Director – Blythe Lin
Assistant Video Director – Ruey Hseu
Senior Art Director – BD Yang
Art Director – Eddie Chang
Senior Content Strategist & Writer – Julien Villatte
Content Strategist & Writer – Patrick Rocha
Senior Copywriter – Jeremy Chin
Production: Directors Think Tank, Kuala Lumpur
Director: Kiran Koshy
EP: Pete Singh
Producer: Zax Loo
DOP: Kenz Koh
AD: Jeremy Zainal
Production Designer: Jesjin Singh
PA: Mimi
Talent: Emily Elisabeth, Jacob Weber, Kyle Young
Post: Tankers, Kuala Lumpur
Post Producer: Sivagamy Jeevapragasam
Editor: Daz
Colorist: Katelynn Tan
Mix: Rodney Thomas, Cleo Pau
