Pooja Rawat joins Edelman as APAC Chief Strategy Officer: Quang Nguyen appointed Vietnam MD
Edelman has announced the significant leadership appointments of Quang Nguyen as Managing Director of its Vietnam operation and Pooja Rawat as Chief Strategy Officer for APAC.
Nguyen’s (pictured left) appointment comes as the firm sharpens its focus on strengthening its presence and capabilities in the Vietnam market, particularly across integrated communications, brand reputation, and corporate advisory work. She builds on the strong foundation established by former CEO Thi Thien Thanh (TT) Nguyen, who remains with the firm in an advisory capacity. With over 15 years of experience in marketing, branding and communications, Nguyen is highly recognised for her entrepreneurial spirit, strategic leadership across top global agencies, track record of driving growth, and building high-performing teams. Most recently, she served as Managing Director at BCM Vietnam, leading a 100-strong team and deepening partnerships with clients including Unilever Food Solutions, Organon, Masan and Vinamilk.
Rakesh Thukral, Edelman’s CEO for Asia Pacific, says: “Quang’s appointment marks an exciting new chapter for Edelman Vietnam. Her strategic vision, collaborative leadership, and proven ability to drive growth make her the ideal leader to build on TT’s legacy and lead our business into its next phase. I want to sincerely thank TT for her exceptional leadership and am grateful that she will continue to support us in an advisory role to ensure continuity and stability.”
Nguyen added: “I am thrilled to join Edelman Vietnam at such a pivotal moment for the business and the industry. I look forward to working with the firm’s talented teams and valued clients to drive growth, build trust, and deliver impactful work that elevates Vietnam’s reputation on the global stage, and takes the firm into its next chapter of success.”
Rawat (pictured right), who joins Edelman from MullenLowe Lintas and is based in Mumbai, is a strategy leader with 18 years of experience in building brands across diverse sectors and cultures – from India to Southeast Asia, Central Asia and China. She has shaped narratives for leading brands across categories, such as Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim and Lifebuoy. Her approach reflects a balance of global vision, local nuance and multi-disciplinary collaboration. Rawat’s work has been recognised for marketing effectiveness across Global, APAC and India, demonstrating her depth of experience in delivering measurable impact for clients.
Rakesh said: “Pooja’s appointment strengthens our strategic consulting capabilities across the region. Her analytical rigor, creative vision and cultural instinct will help us deliver even greater value to clients. This is a moment of transformation for Edelman APAC, and Pooja’s leadership will be instrumental in shaping how we show up for our clients and our people.”
Rawat said: “I’m delighted to join Edelman and take on the opportunity to shape strategy across diverse markets, as well as partner with some of the world’s most dynamic brands. Edelman’s commitment to creativity, data-driven insights, and cultural relevance aligns perfectly with my passion for building meaningful connections between people and brands. I look forward to collaborating with the firm’s talented teams to deliver bold, integrated solutions that drive real impact.”
Both leaders will play pivotal roles in advancing Edelman’s reputation and client partnerships across APAC, reinforcing the firm’s commitment to delivering integrated, insight-driven solutions.