Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris
Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best TV/film is Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris.
The film was chosen by this week’s guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.
Says Joseph: “Orange inserts itself into a series of increasingly playful, unexpected moments so fluidly that you almost forget you’re watching a list of product benefits unfold. The best part: after all the depictions of potential danger, the Orange salesman is also just your jolly uncle at a perfectly joyful Christmas celebration. It’s quirky, funny… and just creepy enough to break through.”
A campaign orchestrated by Publicis Conseil and built on a playful sense of humour. The film, directed by Big Production and Réalité, features an offbeat portrayal of an ever-present Orange advisor – always there to reassure customers in every moment of doubt, worry or stress.
Click here to read Jindai’s review.
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