New Thai indie agency NUTs debut film highlights smart, simple home painting for Beger Paint
New Thai Independent creative agency NUTs has launched its first ever campaign. NUTs only recently opened their doors with high profile Thai creative leader Supparat Thepparat as Creative Partner and Co-Founder. The agency is supported by sister company Choojai & Friends Bangkok. This first campaign is for Beger Paint and highlights a surprisingly overlooked but critical choice in homebuilding: paint. Often underestimated, paint mistakes can waste time, money and energy – Impacting homeowners, contractors, architects, and painters alike.
Thepparat explains that strangely, when building a home, people invest the least in something that can ruin everything: paint.
“A small choice can create endless problems, wasting resources and trapping everyone in a repair loop,” added Thepparat.
Traditional painting presents classic challenges: water must be mixed, primer applied, and multiple layers painted, increasing the risk of mistakes at every step. Contractors lose credibility, painters get stressed, architects see designs compromised at the finishing stage, and homeowners are left frustrated. In the end, everyone suffers.
In a world already complicated enough, anything that saves time, money, and effort is invaluable. That’s why Beger 2 in 1 was created: an innovative paint that requires no water mixing and includes a built-in primer. Just two coats deliver a smooth, even, durable finish. It reduces risks, simplifies the process, and lowers long-term costs. Architects get quality work, contractors enjoy smoother workflows, painters finish faster, and homeowners finally receive the home they envisioned – stress-free.
Choosing paint is not a one-person decision; it affects everyone in the building process. This campaign aims to disrupt outdated habits and raise the standard of smart, efficient homebuilding by not letting the wrong paint ruin your dream home.
Credits
Client: Beger Paint
Agency: NUTs Agency
Production: Showa Showa
Creative Partner & Co-founder: Supparat Thepparat
Crative Group Head: Supakij Samudchaiyakij
Creative Art Director: Kanyawee Lanyaem
Account Management Director: Oracha Chinsawatpun
Account Manager: Nutcha Suksabay
Director: Thapakorn U-Sakul (K.Aum)
Producer: Puii Pataraon
AD: Asada Dechapratya
DP: Anuwat Thongiam
DIT: Ekaluk Srivangrat
Casting: Rungtiva Sangngoen
Stylist: Rarinthip Siratakerngkiat
Art Department: PROP IT UP
Art Director: Boat Warat
Art Crew: T.PRAY, Intiporn soingam, Jirapong Jittakan, Sumet Yamnil, Pumsit Kulma
Make up & Hair: Varumpa Ngampring
Production Co-ordinator: Usa Chayapaisitporn
PM: Natthapat Thanaphakhawut
PA: Suratphon Ruangamphan
Location Manager: Harit Lorthongpanich
Asst. Location: Suratphon Ruangamphan
Editor: Tada Saewong
Online Artist: Decha Phaseerod ( Otto AE ), Nattapol Kaewsuwan
VTR: Decha Phaseerod (Otto AE)
Colorist: Kanokpakorn Plathong
Final Mix: Banana Records
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