Air India unveils “Change is in the Air” campaign ahead of 2026 transformation

Air India has unveiled its India-focused brand campaign, “Change is in the Air,” featuring the new creative expression “That’s Air India Now.” The campaign highlights how passengers are experiencing the transformation underway across the airline’s domestic network. From refurbished cabins and elevated inflight dining to enhanced digital journeys and the warmth of Indian hospitality, the films capture real passenger reactions of surprise, delight, and pride, a rediscovery of the national carrier through the voices of its customers.

 

The campaign arrives at a time when Air India’s transformation is beginning to take visible shape, with 2026 expected to showcase the full extent of these changes.

Across five films, the campaign presents the new Air India experience: refurbished cabins in Economy, Premium Economy, and Business Class; elevated inflight dining with gourmet meals; improved digital experiences, including Vista Stream inflight entertainment and enhanced connectivity; and the unmistakable warmth of Indian hospitality. By featuring real passenger reactions and slice-of-life stories, the films feel relatable, heartfelt, and immersive.

In addition to television, the campaign extends across digital, print, social media, and T20 cricket sponsorships, ensuring broad visibility and engagement nationwide.

The launch comes ahead of a major transformation year for the airline. By end-2026, over 90% of Air India’s domestic flights, up from the current 80%, will offer the new experience, supported by retrofit of legacy narrowbody aircraft. With the retrofit, Air India today has 104 aircraft that offer modern or upgraded interiors.

The airline will induct six new widebody aircraft and more than 20 narrowbody aircraft next year. With these new aircraft, and the ongoing retrofit of legacy Boeing 787-8 aircraft, close to 60% of the widebody fleet of Air India will feature modern cabins by the end of 2026.

On-ground upgrades to enhance customer experience will also take shape in 2026. A new world-class lounge will open at Delhi Terminal 3, followed by a second domestic lounge later in the year. Upgraded lounges in San Francisco and New York (JFK) will reopen early next year. Alongside this, Air India has also launched a new international menu that is rooted in deep customer insights. The menu is international but also celebrates India’s rich culinary heritage, offering chef-curated à la carte menus with plated service in First Class and fine-dining plating and personalized attention in Business Class.

Air India’s 10-million-strong Maharaja Club loyalty programme will also soon transition into a unified group-wide programme, offering a more seamless experience. Service training continues to scale up, ensuring crew are prepared for the elevated product and expanding network.

“Change is in the Air” is a reflection of what passengers are experiencing in real time as Air India moves into 2026; a renewed fleet, elevated service, new menu, modern lounges, improved digital touchpoints and a stronger global network. With each step forward, India’s national carrier continues its journey of reinvention under the Tata Group, making clear one simple truth: This is Air India now.