Integrated marketing agency IdeasXMachina Advertising appoints Shayne Madamba as MD
IdeasXMachina Advertising Inc. Manila, an integrated marketing company and part of the Hakuhodo International collective, has appointed Shayne Madamba as Managing Director, effective immediately.
With more than two decades of experience in advertising and marketing, Madamba (pictured) has built a reputation as a trailblazer in the industry. At just 31, she was appointed General Manager at iProspect, where she became known for driving innovation and strong leadership. In 2016, she was recognised in Campaign Asia’s 40 Under 40 list of top leaders in Asia Pacific. She later served as Chief Digital Officer at HAVAS Ortega, where she spearheaded the agency’s digital operations and delivered its highest-ever digital revenue growth. Her appointment reflects IdeasXMachina Advertising’s (IXM) ambition to lead in the digital and media space, reinforcing the agency’s commitment to innovation, growth and delivering transformative solutions for clients.
Beyond her leadership roles, Madamba is also a committed mentor. She has long championed agency-wide upskilling, providing internal coaching and launching the first-ever Digital Transformation Certification — an initiative that empowered both media teams and non-media disciplines to strengthen their digital planning and execution capabilities. By bridging the gap between traditional and digital practices, she has helped drive deeper agency integration.
Outside the agency environment, Madamba’s longstanding advocacy for youth development has seen her teaching at the University of the Philippines Diliman’s College of Mass Communication since 2021. She has also delivered keynote addresses at numerous student congresses across the Philippines, inspiring young talent to pursue careers in marketing and helping attract the next generation of industry leaders.
Her transformative impact on the advertising industry has earned widespread recognition, cementing her reputation as a leading force in the field. A digital marketer with a proven track record of driving award-winning campaigns, Madamba has also been entrusted to serve as a jury member for numerous prestigious advertising and marketing festivals.
Jedd Ilagan, Group Chief Executive Officer of IdeasXMachina Advertising, said: “We need Shayne more than she needs us. Her mathematical mind perfectly complements our goals of creative accountability in yet-known forms of media. Her strong female voice also evolves the company in all the good ways. That’s why we call her Dame. Dame Madamba. Give anyone ten like her and they shall rule the world.”
Madamba added: “Joining IXM is more than just a career move – it is a commitment to rebuild the agency for the age of AI. This means moving beyond experimentation and theory toward a Human–AI partnership that drives accelerated innovation and real business impact. My leadership focus is on effectiveness-led marketing, accountable creativity, and forging true client synergies grounded in our sei-katsu-sha philosophy. I am excited to help build a growth infrastructure that will reshape our network of talents, our operating model, and the commercial foundations of the advertising business itself.”