TBWA\Thailand brings 365 days of One Bangkok to life in anniversary campaign
An anniversary not just to celebrate, but to appreciate every day we come together as one universe at One Bangkok. 25 October 2025 marked one year since countless hearts began beating together at the city at the centre of everything, One Bangkok.
Over the past 365 days, what has come to define One Bangkok as a city is not its skyline, its roads, or its physical scale, but the many small universes of people brought together within it. It is a place shaped less by architecture alone, and more by the everyday interactions, routines, and shared moments that unfold within it.
From the universe of workplaces, to the interconnected worlds of retail, the art and culture universe that has evolved into a community, the universe of residences and hotels, entertainment, and the public realm.
Each of these universes has been filled with everyday moments of happiness. Together, they form one greater universe, One Bangkok.
The focus has been on building pride among those within the city, while opening the door for those outside to feel curious, welcomed, and inspired to experience life here, and to see it as a universe they belong to as well.
This story is told through the everyday lives of people across each universe, captured through different “days”, from DAY 001, the city’s opening day, to DAY 365, its first anniversary. Each day captures a different expression of life at One Bangkok, revealing how the city changes in mood, energy, and character from morning to night, from weekday to weekend.
Across these 365 days, moments of joy appear in many forms, alongside a sense of vitality that shifts from place to place. We see the lives of those who call the city home and their workplace, alongside visitors who arrive, linger, and create their own meaningful experiences. Together, these moments contribute to the evolving identity of the city, completing what makes One Bangkok, One Bangkok.
Credits
Client: One Bangkok
Agency: TBWA\Thailand
Creative Chairman: Veradis Vinyaratn
Chief Executive Officer TBWA\Group: Phannika Vongsayan
Deputy Chief Creative Officer: Chanatthapol Tiensri
Creative Director: Pattarapong Lapjarupong
Senior Copywriter: Jidapa Udomkittivorakul
Senior Art Director: Tanitsara Wunpanich
Art Studio: Surasak Klinmonta
General Manager: Wilasa Klangnarong
Account Director: Sarun Prathuangsuksri
Agency Producer: O Krudpoo, Weerawit Thitimethapirom
Deputy Chief Strategic Officer: Worawin Ratanasupawong
Creative Secretary: Khattiya Pobwandee
Production House: B1 Film
Director: Bhakpong Skonvitayanon
Executive Producer: Pornchanok Juljamroensap
Post Producer: Pornchanok Juljamroensap
Asst.Producer: Phitsinee Jansumrual
Asst.Director: Paricha VimolthanachI
DP 1: Abhisit Prasongsup
DP 2: Intouch Treechatchavanwong
Casting Director : Chonthacha Chotevoratechakorn
Art Director : Piyakorn Dadelor
Location Manager: Patcharin Jantahirun
Editor: Ged
Colorist: Jirapat Kungsapiwatana
VTR Producer: Rattaphan puangtammarong
Online Artist: Pattaranan Sukbutr
Assist Online Artist 1: Dew Hathairat
Assist Online Artist 2: Chaluntorn Pattarakosol
Sound Mix: Kae Wuthichai
Post production: VOLCANx Post Production
Production House: AFIVE BANGKOK STUDIO
Photographer: Napat Gunkham
Producer: Aree Distaprasert
Asst Photographer: Mai
Hair Stylist: Suki / Anirud
Make up Artist: Nicharkan and team
Stylist: Pirom Reuangkitjakan
