The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean

January 26 2026, 10:50 am | BY Adam Shaw | No Comments
The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean

Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its component agency brands SHOUT (aka FCB SHOUT) and Ignite, the fully Malaysian owned and operated advertising group has, in the past three months, added a number of blue chip clients to an already impressive list that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.

 

Headlining the Group’s new business success is their appointment by Malaysia Airlines to take on creative duties as part of the brand’s panel of agencies. Also in the mix is The Shout Group’s new collaboration with Innocean, which will see the Group develop advertising material for Hyundai’s Malaysian market. Adding to their B2B client portfolio is SIKA Malaysia, with the Group tasked to promote the Swiss chemical company’s building products.

True to its roots, the Group continues its quest to help build Malaysian brands with Pecca Group and Tomei having joined its roster of homegrown brands.

The Shout Group’s expertise in FMCG marketing has also not gone unnoticed with Lactalis selecting the Group to handle major assignments for their Lactel and QBB brands in Malaysia. Further French flair arrives via the Group’s appointment by Carlsberg Malaysia to handle 1664, the brewery’s premium beer brand. Rounding out the table is Mayora’s beloved biscuit brand, Roma.

Shaun Tay, Co-owner and Chief Executive Officer of the SHOUT GROUP, said: “Change offers a multitude of opportunities, and The Shout Group is well built to take advantage of them. Every year brings a different level of excitement, and this one will be truly special with The Shout Group having achievied 8 years of successful local ownership, thanks to the trust of our awesome clients that have made us the winners that we are and our amazing team of talents who are the driving force of the agency. We go again in 2026!”