MAKE by KBank and NUTs Agency Thailand help Thais track their money and grow savings

January 26 2026, 12:13 pm | BY Adam Shaw | No Comments

Ever wondered why your savings disappear no matter how much you earn? You’re definitely not alone. Research shows that 48.32% of Thais have less than one month’s worth of emergency funds, while 35.24% have enough for only one to three months. In total, 83.56% of us are living in a “financial danger zone.”

 

The main reason? We don’t know where our money goes. In today’s world, one person wears many hats. You’re not just an employee; you’re a T-POP stan, an amateur photographer, a cat parent, or the “reliable sibling” who always has a wedding gift to buy. More roles mean more spending. When you lose track of those roles, your finances quickly become messy.

But there’s hope. MAKE by KBank, in a campaign created by NUTs Agency, is here to help you take control. With the Cloud Pocket feature, you can create unlimited pockets to organise your money exactly the way you want. Whether you’re a fresh graduate with “big cravings” or a manager with “big responsibilities,” anyone can build a better life by managing their money better.

Join over 3 million users who have already made the switch. Move your salary to MAKE and watch your savings grow.


Credits
Client: MAKE by KBank
Agency: NUTs Agency
Production: Harsee Production
Creative Partner & Co-founder: Supparat Thepparat
Crative Group Head: Supakij Samudchaiyakij
Creative Art Director: Kanyawee Lanyaem
Account Management Director: Oracha Chinsawatpun
Account Manager: Nutcha Suksabay
Producer: Jaturong Srinawa
Director: Chatshai Prasertmak
Assistant Director: Apichayar Sinithichayanon
Production Manager: Raphat Thandumrong
DOP: Anuwat Thongeam
Casting: Kanokon Piyamongkol
Stylist: Jaithip Nanthawong
Artdirector: Piyaphat sang-ngam
Make up and Hair Stylist: Thanatouch Kittikunatip
Camera And Lighting Company: cinetech service
Sound recorder: Suppapat Matiwong
Post Production Campany: Harsee Production
Editor: Masa Panitinantapat
Telecine Color Grading: Teerasak seegun
VTR: Pompom Sandee
Sounds Production Company: Sos Studio of sound