Bitget and Vantage Pictures launch campaign starring World Cup Champion Julián Álvarez
Bitget, the world’s largest Universal Exchange (UEX), has launched a three-film campaign starring Julián Álvarez, fusing elite-level football with next-generation trading technology.
Created in collaboration with LALIGA and produced by Vantage Pictures, the campaign brings Bitget’s flagship products – Onchain, GetAgent, and Universal Exchange (UEX) – to life through Álvarez’s unmistakable on-pitch intensity. The films use Alvarez’s on-field precision, anticipation, and strategic timing as metaphors for how modern traders can navigate digital markets more effectively.
Directed by Paul Moore, the films were shot in Madrid, Spain under an extremely tight schedule: Álvarez was available for just four hours to capture all his shots. The team relied on extensive rehearsals with a stand-in, and a tightly engineered shot plan to ensure every take counted.
“We had one or two takes per shot,” Moore explains. “It was high-pressure filmmaking – but with total preparation and a locked plan, everything moved with precision.”
The campaign not only showcases Bitget’s most advanced trading tools, but also deepens its partnership with LALIGA, reinforcing the brand’s growing credibility at the intersection of world-class sport and financial technology.
Credits
Brand: @bitget__official
Production House: @vantage.pictures
Executive Producer: @jamesduong___
Director: @paul_boyer_moore
Producer: @nthuha0610
Production Manager: Nick Bolger
1st AD: Nick Bolger
Production Coordinator: Cristina Alcazar Dehesa
Production Assistant: @chocopielaforeo, @22bluedang, Felipe Contreras
Chaperone: Lucas Parrotta Kañevsky, Sofia Cortes
Runner / Driver: Carlos Alonso Diaz, Francisco Kilmurry, Carlos Vega
DOP: @olmosobrino
1st AC: Ismael Fernandez
2nd AC: Sergio Neira
Video Assist: Iciar Santana
DIT: Manuela Martin
Steadicam Operator: @raulsteadi
Steadicam Assist: Pedro Clemente Molina
Art Director: @oriananigro, Wuanda Velasquez Sarmiento
Props: Lucia Mateu Olivares, Numa José Mendoza Isea, Jokin Rod Boada Izaguirre, Ivan Navarro, Isabel Ortega Oramas, Sandra Bautista Torres
Gaffer: Eduardo Luzon Sacristan
Lighting Technician: Alvaro Palomo De La Hoz
Best Boy: Oscar Alejano Colino, Juan Antonio Velazquez Libano, Javier Brito Gonzalez, Juan Pablo de la Fuente, Cristian Nieto Herrerin, Alvaro Lucena Parejo, Alvaro Lucena Parejo
Storyboard Artist: @daimavuong
Editor on-set: Guillermo Fernandez
Stylist: Maria Concepcion Rondan
Stylist Assistant: Maria Blanco Brotons
Make‑Up: Paul Gomez
Featuring Julián Álvarez
Actor: Oscar Casado, Noelia Diaz Pinaredo, Francisco Lebaña, Marcos Covera, Jaime Ayuso, Pascual Bonoha, Valentin Gomez, Victor Ruiz, Enrique Alan, Antonio Sanz Del Peso, Oussama Fraj
Post Producer: @thaothachne
Post PA: @chocopielaforeo
Editor: @tuyen.mxf
UI & Graphics Design: @daimavuong, @_just.lynn_
Mastering: @huyle.sericalm
Colorist: @fmlik_
VFX: @flowstudiovn
Sound: @marcsanderm