HDFC Life unveils new campaign with Leo India highlighting parents’ role in shaping the future
HDFC Life, one of India’s leading life insurance companies, has partnered with Leo India to launch its latest brand campaign, built on the insight that as parents, passing on the right values to children is just as important as preparing for their financial future. The campaign brings this idea to life through an emotive narrative that highlights the indispensable role parents play in shaping the next generation.
Rising costs and evolving aspirations have made future planning more important than ever, particularly for parents. The campaign reinforces HDFC Life’s commitment to standing by families as they insure with confidence, empowering them to secure their dreams without compromise. Featuring a universal family story and a journey driven by pride and purpose, the campaign aims to connect with audiences across all segments.
Pritika Shah, Head – Marketing, HDFC Life, said: “Parents play a crucial role in shaping their child’s future, both emotionally and financially. In today’s world, children are over exposed to several forms of content which may, sometimes, also impact their habits and mindsets in a not-so-desirable manner. With our latest campaign, we at HDFC Life are highlighting the key role parents play in influencing their children with the right values and mindset.” She added, “We believe that when families are financially prepared they are empowered to live with dignity, self-respect and pride; and pass on the legacy of values and financial security to the next generation.”
“Our film brings to life a very poignant insight – often children are easily embarrassed by their parents and their choices, only to recognise the true value of their actions later in life. We hope our film resonates with all parents who want to bring up their children with the right set of values,” said, Vikram Pandey, Chief Creative Officer, Leo – South Asia.
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide.
