The Nine Shanghai goes back to back on top of China’s Campaign Brief Asia Creative Rankings: Ogilvy Shanghai move up to 2nd

The Nine Shanghai has ranked #1 in China’s Campaign Brief Asia Creative Rankings for the second consecutive year. Ogilvy Shanghai delivered the strongest creative performance of all Chinese agencies in 2025, earning them #2, ahead of TBWA\Group (#3), Banana Balloon (#4), and Dentsu Creative (#5).

The Nine rose to #1 in 2024 from #3 and has retained its top spot in the latest rankings, adding to its points from wins at LIA, One Show, Clio, New York Festivals, AWARD, and The Work in 2025.

Ogilvy Shanghai was the biggest improver, climbing from #7 and #13 in the previous two rankings to #2, with 1,455 points. Their highlights include Grand Prix wins at Cannes and Clio in 2025 for Viatris “Make Love Last,” alongside strong showings at LIA and D&AD.

At #3, TBWA\Group China earned recognition at D&AD 2025, One Show 2025, Clio 2025, One Asia 2025, Spikes 25, LIA 2025 + 2024, and The Work 2025 + 2024.

Dentsu Creative has held onto #4. Their biggest successes came at AdFest 2025, Spikes 2025, LIA 2024, and The Work 2024, with additional awards at D&AD 2025, Clio 2025, Cannes 2024, One Asia 2024, and MAD Stars 2024.

Banana Balloon Shenzhen, which opened in late 2023, rounds out the top 5 with 815 points. Their top campaign was “Answer Me” for Tencent Sustainable Social Value, with all awards coming in 2024.

TBWA\Media Arts Lab Shanghai has slipped to #6 from #3. The majority of the agency’s 570 points were accumulated from big wins at LIA and One Show in 2024.

Making up the top 10 are TOPic China (#7), BBDO China (#8), Cheil PengTai Beijing (#9), and Draftline Shanghai (#10).

Just like his agency, Jody Xiong, founder and CCO of The Nine has also retained top spot in China’s individual creative rankings. Xiong is a perenial top creatve performer in China and has been named #1 creative in our Campaign Brief Asia China Creative Rankings several times previously. Over the past two years Xiong has amassed 1,580 Creative Ranking points.

Xiong ranked just ahead of four from Ogilvy Shanghai’s creative department – Eve Liu, Jaye Wu, Jimmy Wang and Tongfei Li. All four creatives have 1,455 Creative Raning points after strong showings in 2025 at Cannes Lions, D&AD, Clio, and LIA.

Equal #6 are Banana Balloon’s Akae Wang, Azusa Huang, Ken Lin and Zita Zou. All of their points were won in 2024.

Only 30 points behind are Dentsu Creative’s Buer Li, Carbon Huo, Edward Cheung, Junyu Zhu, Leo Li, Lin Shen, Locker Ji, Meg Zhang, Mirror He, Vane Lu and Xin Zhu who all sit on 785 points.

View Creative Ranking methodology here.

CHINA’S MOST AWARDED CREATIVES 2025

#1 Jody Xiong – The Nine Shanghai 1580
#2 Eve Liu – Ogilvy Shanghai 1455
#2 Jaye Wu – Ogilvy Shanghai 1455
#2 Jimmy Wang – Ogilvy Shanghai 1455
#2 Tongfei Li – Ogilvy Shanghai 1455
#6 Akae Wang – ex-Banana Balloon Shenzhen 815
#6 Azusa Huang – Banana Balloon Shenzhen 815
#6 Ken Lin – Banana Balloon Shenzhen 815
#6 Zita Zou – Banana Balloon Shenzhen 815
#10 Buer Li – Dentsu Creative China 785
#10 Carbon Huo – Dentsu Creative China 785
#10 Edward Cheung – Dentsu Creative China 785
#10 Junyu Zhu – Dentsu Creative China 785
#10 Leo Li – Dentsu Creative China 785
#10 Lin Shen – Dentsu Creative China 785
#10 Locker Ji – Dentsu Creative China 785
#10 Meg Zhang – Dentsu Creative China 785
#10 Mirror He – Dentsu Creative China 785
#10 Vane Lu – Dentsu Creative China 785
#10 Xin Zhu – Dentsu Creative China 785
#21 Ron Diao – TBWA\Group China 775
#22 Carrol Shen – TBWA\Media Arts Lab Shanghai 570
#22 Darren Leong – TBWA\Media Arts Lab Shanghai 570
#22 Evelyn Yuan – TBWA\Media Arts Lab Shanghai 570
#22 Ewan Yap – TBWA\Media Arts Lab Shanghai 570
#22 Joey Chung – TBWA\Media Arts Lab Shanghai 570
#22 Wei Zhang – TBWA\Media Arts Lab Shanghai 570
#28 Kimmy Liu – Cheil PengTai Beijing 565
#28 Timothy Tian – Cheil PengTai Beijing 565
#30 Candy Chen – The Nine Shanghai 550
#31 Doris Chen – TBWA\Group China 535
#32 Zhongjian An – Cheil PengTai Beijing 390
#33 Joy Li – TBWA\Group China 365
#34 Charley Xia – The Nine Shanghai 345
#35 Tommy Tang – Ogilvy Shanghai 330
#36 Dorothy Han – Ogilvy Shanghai 310
#36 Jay Ge – Ogilvy Shanghai 310
#36 Lynn Wang – Ogilvy Shanghai 310
#39 Chris Willo – BBDO Beijing 290
#39 Tia Fang – BBDO Beijing 290
#39 Yuanyuan Ma – BBDO Beijing 290
#42 Shuyue Deng – TOPic Beijing 250
#42 Tianliang Zhang – TOPic Beijing 250
#42 Xiaoqian Huang – TOPic Beijing 250
#45 Arthur Tsang – BBDO Shanghai 220
#46 Mo Chen – TBWA\Group China 215
#47 Aron Huang – DraftLine Shanghai 210
#47 Haibo Tang – Ogilvy Shanghai 210
#47 Ivan Zhang – DraftLine Shanghai 210
#47 Vankies Xu – DraftLine Shanghai 210
#47 Yuheen Ren – DraftLine Shanghai 210
#47 Zerien Li – DraftLine Shanghai 210
#53 Bella Zhang – VML Shanghai 190
#53 Wynne Li – VML Shanghai 190
#55 Ada Guo – Our Lego Agency Shanghai 180
#55 Guo Jun – Our Lego Agency Shanghai 180
#55 Qiuyuan Lu – TBWA\Group China 180
#55 Shay Shi – Our Lego Agency Shanghai 180
#59 An Pan – Ogilvy Shanghai 170
#60 Alexander Kang – TBWA\Group China 145
#61 Benson Pang – McCann Worldgroup Shanghai 140
#61 Shawn Pan – Ogilvy Shanghai 140
#63 Joseph Lau – Oppo China 135
#64 Fan Sha – Havas Creative Beijing 120
#64 Jia Nan – The Nine Shanghai 120
#64 Pengbo Wang – Havas Creative Beijing 120
#64 Yiwen Wang – Havas Creative Beijing 120
#64 Yun Liu – Havas Creative Beijing 120
#69 Lisha Lu – Cheil PengTai Beijing 115
#69 Xiaoxing Zhang – Cheil PengTai Beijing 115
#71 Ata Zhao – TBWA\BOLT Shanghai 110
#71 Buo Luo – TBWA\Shanghai 110
#71 Jacky Lung – TOPic&Loong Beijing 110
#71 Linyu Chen – TBWA\Shanghai 110
#71 Peggy Gao – TBWA\Shanghai 110
#71 Shrny Chin – TBWA\Shanghai 110
#71 Tiexin Li – BBH Shanghai 110
#78 James Li – Oppo China 105
#78 Sam Lou – TBWA\Group China 105
#80 Judy Fang – Cheil PengTai Beijing 100
#81 Jiangzi Tan – Oppo China 90
#81 Shangyong Yang – Havas Creative Beijing 90
#83 Carlos Chen – Yoband Guangzhou 75
#83 Carol Ong – McCann Worldgroup Shanghai 75
#83 Chen Ye – The Nine Shanghai 75
#83 Eurus Zhao – Yoband Guangzhou 75
#83 Haiwei Qiu – Yoband Guangzhou 75
#83 Kimmoe Mo – Yoband Guangzhou 75
#83 Leo Lv – McCann Worldgroup Shanghai 75
#83 Sophia Huo – Yoband Guangzhou 75
#83 Stephen Xu – McCann Worldgroup Shanghai 75
#83 Xiaosa Xiao – McCann Worldgroup Shanghai 75
#83 Yiping Liu – Yoband Guangzhou 75
#83 Yunjing Liu – Yoband Guangzhou 75
#95 Doris Du – Ogilvy Shanghai 70
#95 Happer Yang – Ogilvy Shanghai 70
#95 Ikki Wang – BBH Shanghai 70
#95 Kong Shan – TOPic&Loong Beijing 70
#95 Leslie Liu – Cheil PengTai Beijing 70
#95 Li Yuhang – TOPic&Loong Beijing 70
#95 Nuno Zhang – Cheil PengTai Beijing 70
#95 Owen Ou – BBH Shanghai 70
#95 Pingyang Kong – TOPic&Loong Beijing 70
#95 Qian Chen – Cheil PengTai Beijing 70
#95 Zizi Shi – BBH Shanghai 70
#95 Zoey Zhao – Ogilvy Shanghai 70
#107 Money Yau – McCann Worldgroup Shanghai 65
#108 Bo Gao – Heaven&Hell Shanghai 60
#108 Boying Chen – TBWA\BOLT Shanghai 60
#108 Ce Shi – TBWA\Juice Beijing 60
#108 Danny Li – Heaven&Hell Shanghai 60
#108 Haoqi He – Heaven&Hell Shanghai 60
#108 Mermer Mu – TBWA\BOLT Shanghai 60
#108 Peng Tu – TBWA\Juice Beijing 60
#108 Sihan Jin – Heaven&Hell Shanghai 60
#108 Tao Li – TBWA\Juice Beijing 60
#108 Tianyi Ba – TBWA\BOLT Shanghai 60
#108 Xhongjian An – Cheil PengTai Beijing 60
#108 Xinyi Wu – Heaven&Hell Shanghai 60
#108 Zhiyue He – TBWA\Juice Beijing 60
#108 Zhu Zhou – Yoband Guangzhou 60
#108 Zihao Song – TBWA\Juice Beijing 60
#123 Soyar Shen – GoodIdea Shanghai 50
#124 Andes Yu – BBDO Shanghai 45
#124 Ellie Yang – BBDO Shanghai 45
#124 Norman Tang – Dentsu Creative China 45
#124 Stitch Xie – BBDO Shanghai 45
#124 Xi Chen – BBDO Shanghai 45
#124 Yuki Ohtsu – Dentsu Creative China 45
#130 Cici Cai – Ogilvy Shanghai 40
#130 Harry Sun – Ogilvy Shanghai 40
#130 Hongyu Liu – TOPic&Loong Beijing 40
#130 Jialei Xu – Ogilvy Shanghai 40
#130 Jialiang Zhu – Ogilvy Shanghai 40
#130 Jianzhong Tam – Ogilvy Shanghai 40
#130 Kelly Pon – BBH Shanghai 40
#130 Lemon Li – Ogilvy Shanghai 40
#130 Louis Li – BBH Shanghai 40
#130 Quanjia Fang – Ogilvy Shanghai 40
#130 Shenxiong Chen – TOPic Beijing 40
#130 Thirteen Wu – BBH Shanghai 40
#130 Tingting Zhang – TOPic Beijing 40
#130 Wenxiong Lei – TOPic&Loong Beijing 40
#130 Xu Han – TOPic Beijing 40
#130 Yuhang Li – TOPic&Loong Beijing 40
#146 Chaoyang Jiang – Party A Shanghai 30
#146 Dagger Chen – Party A Shanghai 30
#146 Eden Wang – Heaven&Hell Shanghai 30
#146 Effie Hu – Dentsu Creative China 30
#146 Fan Ng – BlueFocus China 30
#146 Feiwei Li – Party A Shanghai 30
#146 Gary Lin – BBDO China 30
#146 How Chu – McCann Worldgroup Shanghai 30
#146 Jia Xiang Jiang – BlueFocus China 30
#146 Joy Chen – BBDO China 30
#146 Jun Liang – BlueFocus China 30
#146 Ke Du – BlueFocus China 30
#146 Liu Yanchun – University of China 30
#146 Marx Zhu – Party A Shanghai 30
#146 Max Chen – McCann Worldgroup Shanghai 30
#146 OG Cai – BlueFocus China 30
#146 Pencil Xu – Party A Shanghai 30
#146 Quingye Liang – Gimc Guangzhou 30
#146 Wenhui He – Heaven&Hell Shanghai 30
#146 Xiaoci Han – Gimc Guangzhou 30
#146 Yang Yang – Gimc Guangzhou 30
#146 Yilin Zeng – Gimc Guangzhou 30
#146 Zhongshuai Huang – Gimc Guangzhou 30
#146 Zoe Tong – McCann Worldgroup Shanghai 30
#170 Chester Tian – Oppo China 15
#170 Chin Yau Chong – Oppo China 15
#170 Ego Wang – Yoband Guangzhou 15
#170 Feng He – Tianyukong Guangzhou 15
#170 Fengyin Jiang – Tianyukong Guangzhou 15
#170 Huizi Wu – TBWA\Group China 15
#170 Jaiqi Zhang – Oppo China 15
#170 Jeffery Zhang – Oppo China 15
#170 Ji Wen – Tianyukong Guangzhou 15
#170 Jingshan Li – Tianyukong Guangzhou 15
#170 Joven Ye – Edelman China 15
#170 Kai Ming Wong – Nuts Digital Group China 15
#170 Mats Hakansson – Oppo China 15
#170 Penny Wang – Leo China 15
#170 Pion Lai – Leo China 15
#170 Qiang Li – Tianyukong Guangzhou 15
#170 Raylene Ren – Leo China 15
#170 Skylar Wang – Leo China 15
#170 Wendy Chan – Edelman China 15
#170 Xiaoying Liang – Tianyukong Guangzhou 15
#170 Yong Shan He – Tianyukong Guangzhou 15
#170 Yuandong Liu – Yoband Guangzhou 15
#170 Yumi Shan – Leo China 15
#170 Zac Zhu – Oppo China 15
#170 Zichong Xue – Edelman China 15

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