mPokket marks 10 years with ‘Why Can’t Life Be a Perfect Ten’ brand film
mPokket, one of India’s leading digital lending platforms, has launched a new brand film to mark its 10th anniversary, built around the idea that everyone is striving to make life feel closer to a ‘perfect 10.’ The film captures how young Indians navigate the gap between ambition and reality through everyday choices and challenges, positioning mPokket as a supportive partner that enables progress through timely access, confidence, and the freedom to move forward.
The film brings together a series of familiar situations faced by young people as they juggle responsibilities and aspirations. Told through a simple, authentic narrative, it highlights how dependable support can build confidence – enabling individuals to pursue their dreams, make thoughtful decisions, and access opportunities on a more equal footing.
Gaurav Jalan, Founder and CEO of mPokket, said: “Today’s young Indians are constantly reflecting on their goals and asking themselves how to move closer to the life they truly want, even if it may never feel like a perfect 10. What often stands in the way is access, timing and the confidence to take the next step. Through this campaign, we wanted to capture those everyday moments where the right support can make all the difference. At mPokket, our role is to stand beside ambitious individuals, helping them make life a ‘perfect ten’ by enabling progress, opportunity and the freedom to move forward with confidence.”
The campaign continues mPokket’s focus on building a strong emotional connection with its audience by portraying stories that are grounded in lived experiences. By keeping the storytelling honest and understated, the film reinforces the brand’s positioning as a trusted and relatable partner in everyday life.
Rolled out across platforms, the campaign aims to reach young audiences nationwide, resonating through its simplicity, relatability, and emotional warmth. The film further strengthens mPokket’s brand narrative of understanding the evolving needs and aspirations of India’s youth.
