Zurich Malaysia and Ensemble explore “The Two Sides of Festivity” this Chinese New Year

Ensemble, a full-service creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia this Chinese New Year to launch “The Two Sides of Festivity”, a short film that pays tribute to families navigating the festive season without loved ones, set against the backdrop of celebration.

The Two Sides of Festivity explores the dual nature of celebration. While many homes are filled with laughter and joy, others experience the season quietly, facing the harsh reality of loss. Through the story of a couple celebrating Chinese New Year amid grief, the film captures emotions that are often felt but rarely spoken. By highlighting both sides, Zurich reinforces its belief that care is found in steady presence – especially when it matters most.

Christopher Chong, Creative Director of Ensemble, said: “We noticed that most festive campaigns prioritise the high-energy spectacle of celebration, often leaving a quieter, universal truth unsaid. Many move through the season carrying heavy emotions, shaped by reflection, grief, and longing. We wanted to highlight this muted side to respect the reality of many families. Zurich, a brand built on care, felt like the right voice to tell that story.”

Erin Hwang, Head of Brand Marketing & Communications of Zurich Malaysia, said: “Sometimes, the most meaningful support is simply knowing that someone sees you, even in the quiet moments. This Chinese New Year, we want Malaysians to feel recognised and reassured in all moments of life. Whether a celebration is loud or quiet, Zurich is there to uphold our promise to ‘Care for What Matters’.”

The Two Sides of Festivity is part of a broader narrative, connected to Zurich’s upcoming Raya campaign film, reinforcing the brand’s commitment to embracing all sides of festivity across cultures.