GIGIL turns Manila’s party district into Hawkins for Netflix’s Stranger Things 5
When Stranger Things dropped its final season, Hawkins didn’t just return to screens – it came to Manila.
Rather than competing with the holiday chaos of malls, GIGIL Philippines brought Hawkins to life in Poblacion, transforming the party district into a fully immersive bar crawl where fans could step into the show’s most iconic moments from the past decade.
Five bars were reimagined as detailed sets inspired by each season of Stranger Things. Fans moved from location to location, sipping themed drinks, snapping photos, and even coming face-to-face with Vecna himself.
The result? Over 1 million engagements, 50.4 million organic views, and six weeks topping Netflix’s local charts.
Credits
Agency: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Alvin Adriano
Associate Creative Director: Greggy Gregorio
Creative Director: Leslie Cua
Copywriter: Patrise Calumpag
Copywriter: Hans Dimaguila
Copywriter: Urn Gabao
Copy Intern: Gio Baluyut
Copy Intern: Andrea Caraos
Art Director: Azi Oh
Art Director: Justice Gravador
Art Director: Haui Sacay
Art Director: Elai Lopez
Art Director: Leklek Nacional
Art Director: Clister Santos
Art Intern: Limmy Limbo
Head of Art: Ronchris Cosme
Video Editor: Joseph Linga
Video Editor: Klaurence Cruz
Group Account Director: Micco Balana
Account Director: Adel Clemente
Account Manager: Bea de Vera, Paolo Alejandrino
Client: NETFLIX
Country Head of Marketing: Stef Pajarito
Marketing Production Manager: Nina Mendoza
Film & Series Marketing Coordinator: Hanz Laron
Production
Activation Producer: Ma. Pamela G. Ungco
Ingress Supervisor and On-Ground Manager: Jamie Franz C. Ramos
On-Ground Supervisors:
John Alfred Intia
Vince Morales
Louie Estoperez
Jhon Michael Bautista
Jayr Co
Moss Design House
Managing Design Director: Cyndi Fernandez
Chief Operating Officer: Mado Beltran
Head Events Designer: Bianca Lacqueo
Lead Events Designer: Frances Moll
Events Designer: Aubrey Mendoza
Events Designer: Hateya Damole
Events Designer: Anna Guinto
Project Manager: Hannah Bausing
Project Supervisor: Rylan Ang
Project Coordinator: Roselle Hernandez
DOBB Inc.
Founder & Head of Creative Operations: Diosa Blancaver-Baldoz
VP, Production and Operations: Rowland Baldoz
Production Head: Honesto Gene Evaristo
Production Manager: Michael Maglalang
Supervisor: John Reyes
Artillerie
Executive Producer: Dancel Henson
Production Manager: André Surio Perez
Production Designer: Jessica Dizon
Master Fabrication / Setman: Randy Mendoza
Location Manager: Maricel San Juan
Production Staff: Gerald Valmores
Production Staff: Sky Yap
Additional Credits
Studio Partner: PRPL Studio
Fabrication Partner: Garahe Trese
Fabrication Partner: Raca Etnikolour
Documentation – Prime Productions
Production Manager: Denise Blanco Elizon
Photo Unit 1: Miguel Herce
Video Unit 1: Richard Nathaniel Soriano
Photo Unit 2: Ricky Emmanuel Domingo
Video Unit 2: Luke Daniel Remetre
Camera Assistants: Rakie Baisa, Cedie Barrameda
Coordinator: Clarice Dela Cruz
Production Driver: John Dwight Sunga
Aerial Provider: Saxby Dizon, Dam Moreno