Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.
Winner: Lilly ‘Never Over‘. Re-watchability is the metric I applied in this category. I couldn’t stop rewatching it. A compelling concept, well-written and flawlessly edited. A clear winner.
Runner-up: Folgers ‘The Best Part of Wakin’ Up‘.
It’s not the strongest week in print, but Grinders Coffee ‘Year of the Horse‘ has the key ingredients of good print: it’s quick, strong and beautiful.
No winner.
The Salvation Army’s ‘Thrift Score‘ is satisfying on so many levels. It’s fun and delivers donations irl. Can’t ask for more.
Think! Road Safety’s ‘Sniff‘ is the winner. In a world of 60-second elaborate monologues, it’s so refreshing to hear a radio spot using SFX and an announcer in under 30 seconds.
Nkanyezi is a creative leader with experience across categories, cultures and countries.
His career began as a copywriter at TBWA Hunt Lascaris which led to a 4-year stint in TBWA Hong Kong working on adidas Beijing Olympics.
He’s held leadership roles at Y&R Cape Town, King James Accenture Song and Dentsu Creative. Outside of winning international awards, he’s done a fair bit of judging too, including presiding over a jury at D&AD and speaking on the main stage at Cannes Lions.
A champion for inclusivity in the creative industry, he founded Blackboard Community; an initiative that exposes underprivileged high school students to advertising as a career.
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