Cheil India creates “Many Me’s in Me” campaign for Samsung Galaxy Book5

Cheil India has created a new brand film for Samsung Galaxy Book5, capturing the quiet contemplation Gen Z experiences while making life-altering decisions. The film positions AI as an enabler rather than a feature, turning everyday moments into opportunities for exploration and self-expression.

Set in moments of quiet reflection and everyday transitions, the film brings alive the idea of “Many Me’s in Me.” As the protagonist moves through different interests and pursuits, we see multiple versions of him emerge – each driven by curiosity, each equally real. The Galaxy Book5 sits at the centre of this journey, not as a piece of technology, but as a companion that makes exploration feel natural and effortless.

Rather than spotlighting features, the film focuses on outcomes on what users can do with Galaxy Book5. AI Select makes it effortless to search, discover, and act on inspiration in real time, while Photo Remaster breathes new life into old memories, turning everyday visuals into something worth revisiting. With Copilot supporting moments of ideation and exploration, the Galaxy Book5 adapts intuitively to the user – quietly enabling creativity, reflection and momentum, no matter which version of them take the lead.

Vikash Chemjong, CCO, Cheil India, said: “The idea comes from how young people today don’t want to be boxed into one version of themselves. ‘Many mes in me’ shows a single protagonist exploring different creative pursuits, with Galaxy Book5 enabling each shift effortlessly. Visually, we referenced Edward Hopper’s art to create a surreal world that feels fresh and contemporary’’.

The Galaxy Book5 empowers users to follow multiple passions without friction. It keeps pace with changing interests, allowing creativity to flow uninterrupted – be it cooking, designing, creating, or simply discovering something new. In doing so, it reflects the mindset of a generation that doesn’t want to choose one path, but many.

Credits
Agency: Cheil India
Chief Creative Officer: Vikash Chemjong
Business Director: Daesung Dee KIM
National Planning Head for Samsung Business: Aparajita Biala
Group Creative Director: Uddipta Bimal Borah, Partha Sen Gupta
Head of Business (Flagship Mobiles, Tablets & NPC): Aditya Gupta
Account Management team: Anurag Pandey, Mansi Ahuja, Muskaan
Creative Director: Prabhjeet Singh Oberoi
General Manager, Integrated planning: Arnab Datta Chaudhuri
Agency Producer: Revati Ahuja
Director: Lloyd Baptista
Production House: Zulu Films