Kinnect launches #ChangeTheDefaultSettings film for Aditya Birla Capital

Kinnect India has released a new digital film titled #ChangeTheDefaultSettings for Aditya Birla Capital to mark International Women’s Day.

The film highlights the invisible systems many people live with every day – from workplaces to financial structures and social expectations – that have long been built around defaults that rarely account for women’s unique journeys.

Using the visual metaphor of outdated codes being interrupted and rewritten, the film imagines a shift where women stop adapting to the system and begin rewriting it.

The campaign reinforces Aditya Birla Capital’s belief that #PaisaHaiPower – that financial awareness and planning can empower women to take charge of their journeys and pursue their goals with greater confidence.