Havas Moonfolks elevates leadership with Erwin Airlangga as CSO and multiple promotions

Havas Moonfolks has appointed Erwin Airlangga as Chief Strategy and Growth Officer, alongside a strengthened leadership structure designed to support the agency’s growth ambitions in Indonesia.

In his new role, Airlangga (pictured above right) will be responsible for deepening strategic leadership across the agency’s media services and accelerating business growth as Havas Moonfolks continues to scale its offering in the market. He brings with him 26 years of industry experience, having most recently served as Chief Strategic Officer at Dentsu Creative. Prior to that, he spent 15 years as CEO of Dwi Sapta Integrated Marketing Communication. He also currently serves as Vice President – Communications at the Indonesia Marketing Association (IMA).

Airlangga’s appointment is part of a broader leadership enhancement at Havas Moonfolks, reinforcing key capabilities across strategy, trading, operations, commerce, and client leadership:
• Yuni Isdiyatiningsih has been promoted to Head of Trading, strengthening trading excellence and value delivery.
• Sanchar Roy now takes on the role of Head of Commerce and Digital Planning, integrating commerce and performance-led planning into the agency’s core offering.
• Deriz Syarief has been elevated to Head of Operations, ensuring operational rigour and scalable delivery.
• Airin Aprila has been appointed Client Services Director, reinforcing senior client partnerships and service excellence.

In addition, the agency has made multiple new hires across trading, account management, and planning to support growing client mandates. Stefanus Christopher continues to lead the business as General Manager, now in his second year with the agency.

Together, the expanded leadership team signals a deliberate shift towards deeper strategic capability, integrated planning, and scalable growth.

Pictured left-right: Deriz Syarief, Airin Aprila, Stefanus Christopher, Yuni Isdiyatiningsih & Sanchar Roy.

Anish Daryani (pictured top left), President Director, Havas Moonfolks, said: “Growth is the ultimate ambition for every brand, and strengthening our leadership team is a critical step in helping our clients achieve it. Since restructuring the business in 2025, we’ve seen strong momentum, and building on this progress, we’ve continued to invest in leadership and talent across functions. Erwin’s appointment, alongside multiple leadership elevations, reflects our commitment to building a strong leadership bench to drive the next phase of growth.”

Since rebranding as Havas Moonfolks, the agency has added several new clients to its portfolio, including GSK, Webull, Yoyic, Samsonite & American Tourister, Emirates, Hanasui and Cinnepolis.

Airlangga said: “The agency rebranded just over a year ago, bringing new leadership, a clear vision, and the opportunity to build something truly meaningful. With a young yet highly talented team in place, this is an opportunity I have been looking forward to for a long time.”

Pankaj Nayak, CEO of Havas Media Network Singapore and President – SEA, Havas Media, added: “Indonesia remains central to our growth strategy in Southeast Asia. Anchored in Havas’ ‘Growth, Powered by Desire’ mindset, we are building deeper strategic capability that enables brands to stand out and win through originality. This strengthened leadership structure positions Havas Moonfolks to deliver a more differentiated media offering and greater client impact across Indonesia.”