Mumbai’s Resonance Digital joins m25 network

Resonance Digital in India has joined the global producer-led creative network m25.

Based in Mumbai, Resonance Digital brings more than a decade of experience and a team of over 200 artists specialising in the intersection of high-end VFX, architectural storytelling and immersive brand environments. The partnership strengthens m25’s ability to deliver large-scale real estate visualisation and experiential projects – categories seeing growing demand across Asia and the Middle East.

Abhyuday Grover and Utsarg Grover Co-Founders (pictured center): “Resonance is more than a VFX studio, we are a creative technology company delivering everything from high-impact ad campaigns and Oscar-level visual effects to immersive experience centres and architectural visualization,” says Grover. “By uniting long-form VFX, advertising VFX, experiential technology, and marketing under one roof, we offer clients a seamless one-stop solution. Partnering with m25 allows us to take this integrated approach global, while staying true to our creative culture,” adds Utsarg Grover.

Dave Kelly, APAC Executive Producer, Resonance (pictured right) adds: “We have had some good results in Australia over the last 4 years, both in supporting local VFX houses to achieve their goals on commercials, feature films, and TV series’, and also for production companies and studios who are often looking for high-quality cost-effective options to include in the mix on some of their challenging projects. Joining the team at m25 allows Resonance to take this success, built on relationships, trust, and results, to the wider market in Asia.”

Chris Thorp, Founder of m25, comments: “Resonance’s strength in installations and real estate visualization are key capabilities for the markets we serve. As the m25 network continues to grow, we are not only adding value internally to our inter-network offering, but also externally to brands and agencies worldwide. With Resonance onboard, the m25 network now supports seamless production across large parts of the globe, ensuring clients benefit from both scale and specialist expertise.”