Ete Davies joins LePub as Global COO

Ete Davies has joined LePub as Global Chief Operating Officer, bolstering the executive leadership team and reflecting the agency’s focus on evolving its proposition, services, operational model and scaling its international network.

Davies will lead global business operations, client delivery, and product management across LePub’s international footprint. He will be responsible for driving the evolution of the agency’s global offering, transforming how it partners with clients, and enhancing creative services and solutions to ensure they are fully integrated, scalable, and performance driven.

As LePub accelerates its expansion, this new role supports the agency’s commitment to building a connected, efficient, and future-ready organisation that delivers consistent creative excellence, and innovation, at scale. Last month, LePub hired Sven Huberts as its first Global President to lead the agency’s next phase of growth. Davies will work closely with Huberts to optimise processes, integrate capabilities, and evolve the operating model to meet the increasingly complex demands of clients worldwide.

Sven Huberts, Global President LePub said: “Ete is a leader who brings trust, clarity, and executional strength. As LePub grows, it’s essential that our operating model is as forward-thinking as our creative output. His leadership will help strengthen our delivery foundations and ensure we execute our global priorities with the speed, consistency, and confidence our clients expect.”

Davies brings over 25 years of international agency experience, in which he has led multinational, cross-functional teams, with deep expertise in brand advertising, business transformation, digital products and experience innovation.

Most recently, he served as Dentsu Creative’s Chief Operating Officer for EMEA before becoming Executive Vice President. Prior to this, Davies was CEO of Engine Creative and Managing Director at AnalogFolk. Earlier in his career, Davies held senior delivery leadership roles at AKQA.

Davies said: “I’m excited to be a part of the next phase of LePub’s journey as we partner with future-facing brands, to harness our world-leading creativity and unique cultural insight capabilities to help them adapt, evolve and thrive in an ever increasingly complex, dynamic and intermediated environment.”

Bruno Bertelli, CEO and CCO LePub Worldwide, added: “At LePub, creativity drives everything we do, but great ideas only thrive when backed by strong operations. Ete’s appointment will ensure we can scale our creative excellence globally while staying connected, agile, and ready for the future.”

This appointment follows a period of strong strategic momentum for LePub, including the recent arrival of Sven Huberts as Global President. Together, the expanded leadership team signals a new phase in the agency’s evolution: building a future-ready creative company that blends human insight, data and technology within a scalable global operating model.