Leo Mumbai takes out Agency of the Year and Leo awarded Network of the Year at Spikes Asia: Ogilvy Singapore’s ‘Vaseline Verified’ scores 4 Grand Prix awards
Spikes Asia has named Leo Mumbai Agency of the Year this evening at its annual Awards Gala in Singapore. Leo Mumbai edged out Ogilvy Singapore and TBWA\HAKUHODO for the top award.
Network of the Year also went to Leo, who took out top position followed by Ogilvy and HAKUHODO.
Rajdeepak Das, Chief Creative Officer, Publicis Groupe – South Asia & Chairman, Leo South Asia, said: “Clinching the Creative Agency of the Year and Network Agency of the Year at Spikes Asia is an incredibly proud moment for all of us at Leo. It celebrates exactly the kind of belief we live by ‘Impacting A Billion’ lives capable of creating real change for brands and society. From purpose-led platforms like Whisper Early Periods, innovation-first brand ideas such as Mountain Dew and Lenovo to culture-forward work for ACKO and Sting, this body of creative work reflects the ambition and craft of our teams and the trust of our partners. Leo will always doff its hat to our clients who continue to believe in bold ideas and to our teams whose relentless pursuit of creative excellence keeps pushing the boundaries of what creativity can do.”
Agency of the Year by Market awards were also announced:
Australia | VML Sydney
Hong Kong SAR | Leo Hong Kong
India | Leo Mumbai
Indonesia | TU7UH Creative Lab Jakarta
Japan | TBWA\HAKUHODO, Tokyo
Malaysia | Leo Kuala Lumpur
Aotearoa New Zealand | Colenso BBDO Auckland
Singapore | Ogilvy Singapore
South Korea | Dminusone, Seoul
Taiwan | Leo Taiwan
Thailand | VML Bangkok
Speaking about the winners, Simon Cook, CEO, LIONS, said: “Spikes Asia continues to spotlight the exceptional creativity emerging from APAC, and this year’s winners demonstrate the power of ideas that are both culturally resonant and commercially effective. We’re seeing a clear evolution in the work – brands are stepping forward as creative partners, while agencies and independents are increasingly focused on measurable impact. Together, they are raising the bar for what creativity can achieve for businesses and society.”
Melanie Speet, Director, Spikes Asia, added: “The growth we’re seeing in areas like Creative Data and Creative Effectiveness shows how the region is embracing creativity that is not only bold, but also accountable. At the same time, the rise in brand participation and continued strength in Design reflects an industry that is expanding who creates great work and how that work drives real results. This year’s winners represent the very best of that evolution.”
This year’s Grand Prix winners are:
Audio & Radio
From 65 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Delivereasy Killer Bees’, ‘Delivereasy Crippled Pigeons’, ‘Delivereasy Street Condoms’, for Delivereasy, by Colenso BBDO, Auckland
Brand Experience & Activation
From 291 entries received, 24 Spikes were awarded: 4 Gold, 6 Silver, 13 Bronze and the Grand Prix that went to ‘Darescore’, for Mountain Dew, by Leo, Mumbai
Creative B2B
From 46 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Soil Stay’, for TRA Mongkut Fertilizer, by VML, Bangkok
Park Wannasiri, Chief Creative Officer of VML Thailand, added: “Being recognized at Spikes Asia is a proud moment not only for our team but also for Thai creativity on the international stage. Winning the Grand Prix for Tra Mongkut reinforces our belief that creativity can go beyond communication to solve real challenges and create meaningful impact.”
Creative Commerce
From 49 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Creative Data
From 49 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Saltanat Light’, for CITIX, by GForce, Almaty
Creative Effectiveness
From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘No Smiles’, for McDonald’s, by TBWA\HAKUHODO, Tokyo
Creative Strategy
From 110 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘The Missing Verse: Completing the Bento Symphony’, for Zespri International Japan, by DENTSU INC., Tokyo
Design
From 109 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Best After 2025’, for Takamatsu City, by Shiseido Creative, Tokyo
Digital Craft
From 38 entries received, 4 Spikes were awarded: 2 Silver, 1 Bronze and the Grand Prix that went to ‘Haven’, for Suncorp Insurance, by Leo, Sydney
Direct
From 124 entries received, 11 Spikes were awarded: 2 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Acko Tailor’, for Acko General Insurance Limited, by Leo, Mumbai
Entertainment
From 83 entries received, 7 Spikes were awarded: 2 Silver, 4 Bronze and the Grand Prix that went to ‘The Ad that can only be seen on SBS’, for Special Broadcasting Service, by Droga5 ANZ, part of Accenture Song, Sydney
Film
From 192 entries received, 15 Spikes were awarded: 3 Gold, 5 Silver, 6 Bronze and the Grand Prix that went to ‘Dare to Step’, for Gambol, by YDM Thailand, Bangkok
Film Craft
From 164 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix that went to ‘It’s better with Spark’, for Spark New Zealand, by Sweetshop / Colenso BBDO, Auckland
Gaming
From 35 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘One Noodle’, for Haraku Ramen, by BLKJ HAVAS, Singapore
Glass: The Award for Change
From 18 entries received, 3 Spikes were awarded: 2 Glass Spikes and the Grand Prix that went to ‘Project Early Periods’, for Whisper, by Leo, Mumbai
Grand Prix for Good
The Grand Prix for Good was awarded to ‘The Māori Roll Call’, for Whānau Ora, by Motion Sickness, Auckland
Healthcare
From 94 entries received, 10 Spikes were awarded: 2 Gold, 2 Silver, 5 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Industry Craft
From 63 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Craftman.Ships’, for Ships, by HAKUHODO Gravity / HAKUHODO Cabin, Tokyo
Innovation
From 29 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Smart Eye Camera’, for OUI Inc, by TBWA\HAKUHODO / OUI, Tokyo
Integrated
From 25 entries received, 3 Spikes were awarded: 2 Silver and the Grand Prix that went to ‘Kung Fries’, for McDonald’s Prospect Hospitality, by Leo Taiwan, Taipei
Media
From 157 entries received, 1 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘The Sponsored Truth’, for Samsung, by Leo, Kuala Lumpur
Music
From 37 entries received, 4 Spikes were awarded: 1 Silver, 2 Bronze and the Grand Prix that went to ‘Project: Memory Card’, for PlayStation, by SIX INC / HAKUHODO, Tokyo
Outdoor
From 181 entries received, 14 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘Commuter Camo’, for KitKat, by VML, Sydney
PR
From 114 entries received, 9 Spikes were awarded: 1 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Print & Publishing
From 29 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘Inglish Dictionary’, for Air India Express, by Juice, Gurgaon
Social & Creator
From 131 entries received, 12 Spikes were awarded: 2 Gold, 3 Silver, 6 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
In other major awards, Independent Agency of the Year was awarded to Motion Sickness Auckland, followed by Supermassive, Sydney and Howatson+Company, Sydney.
Media Network of the Year went to Starcom with Mindshare and Wavemaker in the top three.
The production Spikes Palm award went to Suneta House, Thailand followed by The Sweetshop, Aotearoa New Zealand and Studio Eeksaurus, India.
