Kenstar launches new air cooler campaign featuring Rajkummar Rao and Patralekha

Kenstar, one of India’s most trusted home appliance brand, has launched a new air cooler video campaign featuring Bollywood actors Rajkummar Rao and Patralekha Paul.

The campaign highlights Kenstar’s India-first air cooler range backed by a 5-Star BEE energy rating, along with an industry-leading 5-year warranty offering superior cooling performance, significant electricity savings, and long-term consumer peace of mind.

Rajkummar Rao, Brand Ambassador – Kenstar, said: “Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign, it’s a promise that genuinely benefits Indian families through energy efficiency and long-term dependability.”

Patralekha, Brand Ambassador – Kenstar, added: “What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today’s consumer looks for—performance, responsibility, and peace of mind.”

With a strong mass connect and cultural relevance, the campaign reinforces Kenstar’s positioning as a brand that is truly powered by icons and trusted by millions, bringing its energy-efficient cooling promise to life through relatable storytelling and high-impact communication.

Sunil Jain, CEO – Kenstar, said: “At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering best-in-class efficiency, durability, and sustainable cooling solutions for Indian homes.”

From Indian homes to global markets, Kenstar’s 50+ air cooler models deliver versatile cooling across residential and commercial spaces in 30+ countries. With this range Kenstar stands tall on its powerful promise — to deliver the right cooling solution for every space without compromising on performance or efficiency. The range includes Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers, and Table-Top Coolers designed for diverse room sizes, mobility needs, and usage preferences.

The range is powered by advanced technologies such as BLDC Maxx Technology, Quadra Flow Technology for enhanced air delivery, Hydro Dense Mesh Honeycomb Cooling Pads, and a Heavy-Duty Double Ball Bearing Motor for long-lasting performance and consistent cooling.

Adding to this, Santosh Bhamre, COO – Kenstar, said: “With this campaign, we are strengthening consumer awareness around energy-efficient cooling. The new range is widely available across e-commerce platforms, quick commerce, D2C channels, and offline retail outlets, ensuring easy access for consumers across India.”

Kenstar’s 5-Star rated air coolers are supported by a robust service network of 560+ centers, along with 29 branches and 18 warehouses across the country.