Simmons and TSLA turn better sleep into a Hallmark-worthy moment this World Sleep Day

Sleep is one of the most important things in life, and yet most people barely know that World Sleep Day exists. As the world’s leading brand for good sleep, Simmons is changing that this year by celebrating World Sleep Day the way it deserves: like a proper Hallmark holiday.

And what’s a holiday without a classic greeting card?

That’s why The Secret Little Agency has created a set of World Sleep Day greeting cards, designed with warmth, humour, and a touch of wit. Each one made to be shared with the friends and family in your life who deserve a lifetime of better sleep. Meant to be conversation starters about the importance of better sleep, the greeting cards are a teaser for our upcoming brand campaign for Simmons that sets out to change the way the world thinks about sleep.

The cards also contain a limited-time offer from Simmons, so every recipient can upgrade their sleep with an additional $100 off Simmons Beautyrest Prime & Platinum Collection mattresses. So that every day can be World Sleep Day.

The greeting cards will be rolling out across Simmons’ Southeast Asia markets today, for sharing via Instagram.