Fernleaf and Havas Malaysia launch SmartGro campaign for digital-first kids

Fernleaf has partnered with Havas Malaysia to introduce a new campaign celebrating the launch of its upgraded SmartGro formulation, designed for today’s new generation of children who are growing up in a world shaped by digital learning, rapid self-expression, and unprecedented access to technology.

A trusted name in the growing-up milk category, Fernleaf continues to strengthen its role in supporting modern child development. The enhanced formula now includes Lutein, a scientifically recognised nutrient that protect eyes and filter blue light from digital device, one of the top concerns for many parents in a digital-first world. Beyond eye protection, SmartGro™ is powered by DHA, high protein, high calcium, vitamins and minerals.

To translate these benefits into a story that resonates with today’s modern families, the campaign’s creative centrepiece is a film that positions SmartGro™ as the fuel behind today’s smart, tech-savvy children. The film features two siblings using their understanding of digital devices to help their mother locate her misplaced phone, demonstrating how today’s children naturally apply creativity and problem-solving through technology.

Lim Siew Poh, Marketing Director of the brand, said: “Parents today are raising children who absorb, interpret, and create in ways we’ve never seen before. With SmartGro™, we’re giving them a formulation that keeps up with that pace – supporting not just healthy growth, but smart growth for the world they’re stepping into.”

“To translate these benefits into a story that resonates with today’s modern families, the campaign’s creative centrepiece is a film that positions SmartGro™ as the fuel behind today’s smart, tech-savvy children,” added Donevan Chew, Chief Creative Officer of Havas Malaysia.