The 23rd Effie Singapore Awards opens call for entries: First entry deadline – 12 April

The Association of Advertising & Marketing Singapore (AAMS) today opens entries for the 23rd edition of the Effie Singapore Awards, inviting agencies, brands, and marketing professionals to put their most effective work to the test. Submissions are open from 9 March to 17 May 2026.

The Effie Awards are globally recognised for their rigorous judging standards and emphasis on measurable business results. This year’s theme, “Winning an Effie Says It All,” reflects the awards’ enduring focus on effectiveness, creativity, craft, and innovation. The award also encourages marketers who previously entered the Effie Awards APAC and came close to compete at the local level, where a more focused field offers stronger opportunities for recognition and credibility within the Singapore market.

Winning an Effie Singapore Award offers recognition that extends beyond the award ceremony. Awarded campaigns will be featured in the Effie Case Library, a global repository referenced by marketing professionals who are seeking proven examples of effective work. Gold award recipients will also gain automatic eligibility for the Effie Global Best of the Best, placing their campaigns on an international stage and extending their impact beyond the awards circuit.

Spanning two days, the awards ceremony and Effie Learning Festival will provide winners the opportunity to present their work to industry peers and leaders across agencies and brands. Top winners will also see their campaigns showcased on out-of-home placements across Singapore, extending industry recognition into tangible street credibility.

“An Effie has always stood apart because it demands proof, not just promise,” said Effie Singapore Awards 2026 Co-Chairpersons Rowena Bhagchandani, Chief Executive Officer at BLKJ Havas, and Dhiren Amin, Chief Customer Officer at Income Insurance Singapore. “If your strategy delivered real results, this is where that impact should be recognised, regardless the size of your team or budget.”

Entrants are encouraged to submit early, with the entry period structured across three deadlines:
1st Entry Deadline: 9 March – 12 April 2026
2nd Entry Deadline: 13 April – 3 May 2026
3rd Entry Deadline: 4 May – 17 May 2026

Entry fees increase progressively across each deadline, and those who submit in the first window can save up to 57%. Full entry requirements, category details, and submission guidelines are available at https://effie.sg/