CLEAR brings high-performance scalp care to Formula One with Oracle Red Bull Racing

In Formula One racing, performance is defined by precision, focus and the ability to deliver under extreme pressure. CLEAR, the world’s No.1 men’s shampoo and Haircare Partner of Oracle Red Bull Racing, applies that same mindset to developing high-performance scalp and haircare solutions. As the excitement of motorsport returned to Shanghai this weekend, CLEAR is showcasing how a CLEAR™ HEAD can be the performance edge when focus is everything, from the intensity under the helmet to high-pressure moments in everyday life.

Racing at speeds over 300 km/h, Formula One drivers endure some of the toughest physical conditions in sport. Inside the cockpit, temperatures can reach 60°C, while drivers can lose up to 3 L of fluid during a single race. With heart rates soaring and forces reaching 4–6G in corners, hours under a helmet create one of racing’s most overlooked realities: helmet hair. Helmet hair moments have become a viral fan favourite across social media, even as drivers have acknowledged the heat, sweat, itch and distractions that come with it.

CLEAR is helping turn helmet hair from something people try to avoid into a symbol of performance under pressure. Engineered for extreme conditions, the new CLEAR Men Scalp MaxCharge Shampoo has been extreme-tested to fight 10x scalp problems such as dandruff, grease and weak roots, plus its 1.82s fast-action formula delivers 10x energised scalp defence with up to 72-hour freshness. By tackling scalp stressors at the root, CLEAR helps remove distractions for clarity and confidence both on and off track.

“At CLEAR, we engineer scalp care products for people who expect the very best from themselves every day,” said Mohamed Elsharkawy, Unilever China’s Hair Care Marketing Director and Global Vice President of CLEAR. “Our partnership with Oracle Red Bull Racing allows us to bring that innovation to life and connect with fans who share the same ambition to maximise their potential.”

Throughout the Shanghai race weekend, the CLEAR x Oracle Red Bull Racing partnership came to life through a series of fan activations and appearances across the city and trackside.

CLEAR x Oracle Red Bull Racing Fan Experience
From 13–17 March, in North Bund Bay (500 East Daming Road), fans stepped into a barbershop-inspired activation blending performance grooming with the world of Formula One racing. Visitors experienced the new CLEAR Men Scalp MaxCharge Shampoo and explored Oracle Red Bull Racing’s newly designed RB22, all within a bold, spatial environment of immersive interactivity designed to recreate the pressure, precision, and unstoppable performance of CLEAR x Oracle Red Bull Racing. More information:
– RB22 Showcase – CLEAR brought Oracle Red Bull Racing’s newly designed RB22 from London all the way to the Bund in Shanghai, displayed alongside authentic racing suits and helmets for fans to experience up close.
– Skyline Projection – CLEAR illuminated the Shanghai skyline with a mixed-reality projection across Citi Group Tower, bringing the CLEAR x Oracle Red Bull Racing collaboration to life in one of the city’s most iconic locations.
– Interactive Racing Challenges – Visitors tested their skills through interactive challenges including an Oracle Red Bull Racing simulator and driver reaction tests inspired by the demands of Formula One racing.
– Performance Grooming Barbershop – A one-stop barbershop experience featured high-performance scalp treatments using CLEAR Men Scalp MaxCharge Shampoo, as well as styling and grooming by celebrity hairstylist Shangqiao Zhen.

From the intense demands of Formula One racing to the pressures of daily life, CLEAR believes that performance starts with a CLEAR™ HEAD, and when distractions are eliminated, every opportunity can be maximised. By bringing its scalp science into the world of elite motorsport, the brand is redefining helmet hair into a symbol of performance under pressure. CLEAR Men Scalp MaxCharge Shampoo is available at retailers and online.