OCBC Malaysia Launches Raya Film ‘Di Samping Ayah’ with Ensemble
Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with OCBC Malaysia to launch a new film for its Raya campaign.
Titled ‘Di Samping Ayah’ (translated: Beside My Father), the film serves as a poignant reminder that the truest inheritance goes beyond wealth, living on in the wisdom passed through the generations. It takes a play on words with the ‘samping’ (a traditional garment featured in the film), to demonstrate Malay heritage and culture, and suggests a life lived side-by-side with the values passed down by the father. The film spotlights how a parent’s quiet lessons remain close forever, guiding each step even as new paths are forged.
Eddy Nazarullah, Creative Director of Ensemble, said: “Inspired by the true story of a team member and his late father, the film captures a familiar dynamic across Asia, where love is often expressed through actions, masked by discipline. Much like the samping itself, which carries tradition and identity, these unspoken lessons are passed down from one generation to the next, shaping us. We wanted to invite the audience into this story, to reflect on the unseen inheritance passed on through generations.”
Ann Lim, Head of Brand & Communications of OCBC Malaysia, added: “At OCBC, we believe that true inheritance goes beyond financial wealth. It lives in the values, lessons, and quiet gestures that shape who we become. As a bank steeped in heritage, with roots in Malaysia spanning more than 100 years, we are ourselves a product of the legacy passed down through generations—anchored in values that continue to guide us. Through this film, we hope to remind Malaysians to honour the people who guide them and to cherish the connections that last across generations.”
The film also reflects OCBC Malaysia’s commitment to helping families plan confidently for the financial future, while remembering the values and relationships that truly shape their legacy.
The film was produced by Passion Plus and directed by Rewan Ishak.
