Lowell San Jose and Miel Soneja sign on with DDB MNL as Creative Directors

DDB MNL has appointed Lowell San Jose and Miel Soneja as Creative Directors to strengthen the agency’s creative leadership. Both will report to DDB MNL Executive Creative Director Bia Fernandez, supporting the agency’s focus on impactful work that delivers real business growth.

San Jose (pictured left) and Soneja (pictured right) will lead the teams that handle brands such as Gatorade, Lipton Soda, SM Mall of Asia, Isuzu, PLDT Home, and more. Tasked with further elevating creative thinking and craft across their teams, they bring a shared commitment to delivering impactful, high-quality work.

“I’m excited to be working with Lowell and Miel. Their energy and exuberance are a natural fit with the DDB MNL DNA, and we’re all looking forward to the ideas they’ll bring—and to turning those ideas into bold, effective work for our clients,” said Fernandez.

An art-based creative, San Jose brings with him 18 years of experience in advertising, working on global brands such as a leading consumer goods corporation and a well-loved online shopping site, as well as local icons that include a fast food giant and a large pharmaceutical company. Adept in creative strategy and storytelling, San Jose’s work has been recognized in Campaign Brief Asia’s The Work, AdStars, Kidlat, and Boomerang, among other awards.

Also an art-based creative, Soneja brings to DDB MNL 14 years of turning big ideas into real work that wins both metal and business – whether it’s making teeth cleaner or online shopping carts fuller. As one of DDB MNL’s Creative Directors, she hopes to create campaigns that work, that win, and that help make the world a better place through creativity.

A full-service, integrated digital marketing and creative solutions agency, DDB MNL’s excellence has been recognized across multiple prestigious award platforms—from digital, influencer marketing, and brand performance to strategy and creative production. With global reach and deep local market expertise, the agency delivers end-to-end strategic, creative, digital, and production capabilities—helping brands thrive in an ever-evolving landscape.