Maybank unveils 2026 Raya film “Berkat Mak” with Alchemy79 and Directors Think Tank, celebrating the enduring values of family
Maybank launches 2026 Raya film ‘Berkat Mak’, a touching reflection on how a mother’s love is often felt most deeply in the smallest, most familiar gestures.
Shifting between present-day Hari Raya and key moments in the family’s journey, the film traces how each child is gradually drawn toward a life of their own. At every moment of parting, Mak places a yellow food container in their hands — a simple act of care that quietly comes to embody love, comfort, and the enduring spirit of home.
Anchored by Mak’s reflective voiceover, the film reveals the thoughts she never said out loud. She confesses she was never a person of grand words, but of quiet, unconditional love.
The campaign reflects Maybank’s Humanising Financial Services philosophy, highlighting the people and relationships that support us throughout life’s journey.
“Berkat Mak” reminds us that the most meaningful forms of support are often the quietest ones, the everyday gestures of love and sacrifice that shape our lives long after the moment has passed. In many ways, this reflects the role we aspire to play at Maybank: to be a steady presence that supports people and communities through every stage of their journey, in line with our purpose of Humanising Financial Services. Through this film, we hope audiences see a part of their own family story and are reminded to cherish the quiet blessings and sacrifices that shape who we are,” said Shazlina Suffian, EVP and head of group brand and marketing at Maybank.
In collaboration with Alchemy79 (Invictus Blue Group), directors Maurice Noone and Jeany Amir of Directors Think Tank brought the film to life with a sensitive lens, capturing the quiet emotional truths that often shape family relationships.
“To us, growing up is never easy – moments of moving forward while quietly leaving parts of home behind. Jeany Amir and I wanted to capture that unspoken love many Malaysian mothers show through food, and how those small gestures carry a piece of family with us wherever we go, “said Maurice Noone, director of the film.
With its reflective storytelling and emotional resonance, Maybank’s latest Raya film continues the brand’s tradition of festive narratives that connect deeply with audiences.