Sunquick and Havas Malaysia celebrate “Air Tangan Mak” in Ramadan & Raya campaign

Sunquick has partnered with Havas Malaysia to launch a new Ramadan and Raya campaign that pays tribute to the deeply Malaysian tradition of “air tangan mak” – the belief that a mother’s touch brings unmatched warmth, sincerity, and flavour to every meal.

A familiar presence in Malaysian homes for decades, Sunquick is known for its fruit-based beverages made with real fruit juice, often served during gatherings, celebrations, and everyday meals. Made with real fruit juice and loved for its vibrant taste, Sunquick has become a go-to drink during gatherings, especially when families host large groups and want something refreshing, comforting, and easy to share.

This year’s campaign draws inspiration from the everyday rhythm of Ramadan and Raya in Malaysia. Through warm, slice‑of‑life storytelling, the film highlights how Sunquick naturally finds its place in these intimate family moments, from breaking fast to Raya visits.

The creative also highlights Sunquick’s versatility, featuring it as both a refreshing beverage and a flavourful ingredient used in festive desserts, reinforcing its place at the table through moments of sharing.

Shireen Ang, Creative Director at Havas Malaysia, said: “Air tangan mak is such a powerful cultural expression of love and care, and the team found a playful twist in showing how that same warmth and sincerity could also take the form of Sunquick at the Raya table.”

Archana Sridhara /ARC, Global Brand Director Sunquick & Regional Marketing Director APAC, added: “For many Malaysian families, Sunquick has always been part of festive gatherings — from the first berbuka of Ramadan to the last Raya open house. This campaign celebrates those familiar traditions and the bond they create. Havas Malaysia captured this beautifully through the idea of ‘air tangan mak’, expressing the sincerity, care, and warmth that define the season for Malaysians everywhere.”