TNB and Chariot Agency explores connection and belonging in Raya film ‘Raya Pertama’
For many Malaysians, the close-knit sense of community they once grew up with is fading, particularly in cities where even interactions with our neighbours have become brief and infrequent. In contrast, the warmth and openness of kampung life continue to embody the spirit of togetherness, making Raya a meaningful time to reflect on the importance of connecting with those around us.
In light of this, Tenaga Nasional Berhad (TNB)’s latest Raya film, “Raya Pertama”, highlights the growing challenge of connecting with the people around us, while showing how a simple act of reaching out can help build a sense of community and belonging.
The film follows Adam, a Chinese Muslim revert attending his first Raya at his wife Maria’s kampung open house. Despite the cheer and laughter around him, Adam struggles with a sense of not fitting in. That begins to change when he meets Ujang, an outgoing boy who helps him open up. Through this moment, the film explores the tension that can exist even in joyful occasions, while encouraging us to see others not as strangers to fear, but as people with their own stories to share.
According to TNB Head of Group Corporate Communications, Samsul Ariffin Zainuddin, “Raya Pertama” offers a meaningful perspective on festive celebrations by highlighting the importance of everyday human connections and how sincerity can foster a sense of belonging.
“This reflects TNB’s commitment to illuminating the lives of people. By highlighting values of connection and togetherness, we continue to share stories that resonate with the realities of everyday life,” he said.
Samsul Ariffin added that TNB will continue to play a vital role in providing a stable and reliable electricity supply, to ensure that every meaningful moment experienced by individuals especially during Hari Raya Aidilfitri can be celebrated joyfully and brightly.
Created in partnership with Chariot Agency, an affiliate of Naga DDB Sdn. Bhd., and Reservoir Production, “Raya Pertama” is now live across TNB’s digital platforms.
